Digital Marketing Lead

TEAM

A well-established, family-owned kitchen retailer are seeking a Digital Marketing & Acquisition Lead to join their team.  This is a key role within the marketing team, responsible for driving digital acquisition, qualified lead generation and measurable business growth.

This is a Hybrid role working Monday – Wednesday in the office and Thursday – Friday from home.

As the Digital Marketing & Acquisition Lead you will:
  • Own and deliver the digital acquisition strategy, driving lead generation, brand awareness and measurable business growth.
  • Manage paid media channels including Google Ads, Meta, Pinterest, YouTube and LinkedIn, optimising for CPL, CTR and conversion rate.
  • Lead the SEO strategy and collaborate with content teams to improve visibility, website performance and organic lead acquisition.
  • Lead CRO activity across websites and landing pages, using data to identify and implement conversion improvements.
  • Brief, test and optimise creative content across paid media campaigns, working with designers and copywriters to improve performance.
  • Develop A/B and multivariate testing frameworks across ad creative, landing pages and calls to action.
  • Track and report on digital performance, producing monthly and quarterly dashboards with clear insights and actions.
  • Work closely with the Social & Email Marketing Lead to align acquisition and retention activity and create a seamless customer journey.
  • Test new lead generation channels and strategies, documenting performance and scaling successful approaches.
 
We are looking for a Digital Marketing & Acquisition Lead with:
  • Previous experience in digital marketing, performance marketing or paid media management.
  • A proven track record of managing multi-channel campaigns with measurable ROI.
  • Strong knowledge of Google Ads, Meta Ads Manager, Pinterest Ads and LinkedIn Campaign Manager.
  • Experience with SEO tools and strategies, including on-page and off-page optimisation.
  • Experience with CRO tools such as Hotjar, Google Optimize or equivalent.
  • Strong analytical skills with proficiency in Google Analytics, Data Studio or equivalent reporting platforms.
  • Strong budget management skills and experience reporting on CAC, CPL and ROI.
  • Experience within retail, home interiors or franchise sectors would be highly desirable.
  • Understanding of UX and conversion rate optimisation, with working knowledge of HTML/CSS for ad and landing-page troubleshooting.
In return you will receive:
  • Salary: up to £40,000 depending on experience.
  • 25 days' holiday plus Bank Holidays.
  • Perkbox benefits.
  • 37.5-hour working week.
  • Travel expenses and mileage paid where applicable.
  • 5 days' paid sick leave following successful completion of probation.
  • Regular company social events.
 
If this sounds like the Digital Marketing & Acquisition Lead role for you, click apply now.  
 

 



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