Digital Marketing Manager

This role leads the charity's digital marketing strategy, overseeing website performance, SEO, email marketing, paid media and content to drive fundraising, engagement and supporter growth. You will also manage and develop the Individual Giving & Legacy Marketing Lead while using data and insights to optimise campaigns and improve the supporter experience.

Client Details

Royal Brompton & Harefield Hospitals Charity supports world-leading heart and lung hospitals, funding pioneering research, patient care and life-changing projects that improve outcomes for patients and their families.

Description

• Lead and optimise the charity's website, user journeys and CMS.
• Develop and deliver integrated digital marketing campaigns.
• Manage SEO strategy to increase visibility and engagement.
• Oversee analytics, reporting and performance optimisation.
• Create compelling digital content, including copy, images and video.
• Lead email marketing, automation, segmentation and A/B testing.
• Manage paid media campaigns across search, social and display.
• Line manage and support the Individual Giving & Legacy Marketing Lead.

Profile

• Significant experience in digital marketing and website management.
• Proven track record delivering successful digital campaigns.
• Strong knowledge of SEO, analytics, UX and conversion optimisation.
• Experienced in email marketing, segmentation and automation.
• Excellent copywriting and content creation skills.
• Confident analysing data and turning insights into action.
• Strong stakeholder management and project delivery skills.
• Organised, proactive and passionate about purpose-driven work.

Job Offer

• Salary - £40K
• London - Hybrid