Ecommerce Data Analyst - EMEA

Ecommerce Data Analyst - EMEA

Location: Basingstoke / Hybrid (3 days office 2 WFH)

Salary: £45,000-£50,000 DOE + Bonus + Excellent Benefits

About the Company

My client is a global consumer goods business with a portfolio of leading brands across beauty, personal care and lifestyle categories, sold through major retailers and ecommerce platforms across EMEA.

With Ecommerce being a key growth priority, with increasing focus on driving sell-out performance, conversion and execution across priority SKUs and retailers.

Continuing to build a lean, high-impact Ecommerce team focused on accelerating performance where it matters most, with clear ownership of outcomes and a strong bias for execution.

The Role

Reporting into the Head of Ecommerce EMEA, this role will serve as the analytical backbone of the eCommerce Acceleration team.

You will be responsible for identifying where growth opportunities exist, where performance is being lost, and what actions will have the greatest commercial impact.

Working closely with the Retail Growth Lead, Retail Media Lead and Digital Shelf Lead, you will translate data into clear priorities and actionable recommendations.

This role is focused on driving decisions, not just producing reports.

Key Responsibilities

Performance & Insight

* Analyse performance across priority retailers and SKUs

* Identify trends, opportunities and root causes of underperformance

* Translate data into commercially relevant recommendations

SKU & Retailer Prioritisation

* Help determine where the business should focus investment and effort

* Develop prioritisation frameworks for SKUs, retailers and initiatives

* Ensure resources are directed towards the highest growth opportunities

Retail Media & Digital Shelf Analytics

* Identify links between content quality, media investment and conversion performance

* Measure the impact of optimisation initiatives and test-and-learn programmes

* Support ongoing improvement of media ROI and ecommerce conversion

Business Partnering

* Act as a trusted analytical partner to the Ecommerce leadership team

* Support weekly business reviews with insight and recommendations

* Present findings clearly to both technical and non-technical stakeholders

Dashboarding & Automation

* High competence using Power BI dashboards and reporting tools

* Improve visibility and accessibility of ecommerce performance data

* Automate reporting and reduce manual analysis wherever possible

What We're Looking For

* FMCG and/or Lifestyle/Beauty category experience preferred

* 3+ years' experience in ecommerce, commercial analytics, business intelligence or data analytics

* Advanced Excel skills and experienced Power BI/Tableau user

* Strong commercial mindset with the ability to turn data into action

* Experience analysing sales, traffic, conversion or digital performance metrics

* Ability to communicate complex analysis in a clear and practical way

* Curious, proactive and comfortable challenging assumptions

* Highly organised with strong attention to detail

Why Join?

This is an opportunity to become the analytical engine of a newly established eCommerce Acceleration team.

You will work directly with senior leadership and influence where the business invests, which opportunities it pursues and how success is measured.

The role offers exposure across ecommerce strategy, retail media, digital shelf and commercial performance, with a direct impact on growth across EMEA.

Benefits include-

* Up to £50,000 salary DOE + bonus

* Annual pay reviews

* Hybrid working - 3 days office 2 WFH 35 hours per week during the hours of 9.00 to 17.00.

* Holidays 25 per year- up to 28 days + Bank Holidays

* Pension contributions

* Private Medical Health cover including family

* Private Dental Cover

* Critical Illness cover

* Life Assurance

* Eye Care Scheme

* Employee Assistant Programme

* Subsidised Sport Membership Scheme to a value of £250 per year

* Beautiful contemporary office and wonderful flexible working culture!

Please get in touch to hear more!

TJEXE