Email Marketing Coordinator

Email Marketing Coordinator

These are exciting times for the charity, and we have an excellent opportunity for a proactive and professional team player with outstanding organisational and interpersonal skills and a strong customer service ethic, to join the busy Digital Team, as an Email Marketing Coordinator.

Position: Email Marketing Coordinator

Location: Devon/Hybrid (onsite attendance currently anticipated to be 1 day per month)

Hours: Full-time, 35 hours per week, 08.30-16.30, Monday-Friday

Salary: £31,177 annum

Contract: Permanent

Closing Date: Wednesday 22nd July. Please note this role may close earlier than advertised so apply as soon as possible.

About the Role

As Email Marketing Coordinator, you will spearhead the creation and implementation of innovative email marketing campaigns that boost engagement and drive conversions. In this vital and rewarding role you will be responsible for the end-to-end email marketing process – from campaign planning, content development, A/B testing, list management, automation, personalisation, performance tracking and reporting.

Your principal duties and responsibilities will include:

• Leading the enhancement and optimisation of our email strategy to boost engagement, increase brand awareness, and drive revenue.
• Simplifying and improving email production processes to boost efficiency across key teams, especially in fundraising and commercial.
• Collaborating with colleagues to create personalised campaign journeys that enhance supporter engagement and lifetime value and to ensure the proper and accurate segmentation of supporter data for all campaigns.
• Collaborating with the Digital Development Manager to design, implement, and analyse campaigns, using a test-and-learn approach to continuously optimise performance and enhance engagement.
• Managing our email welcome journey for e-news sign-ups, and supporting the development of other supporter journeys for a range of audiences across the team.
• Day-to-day management of the email marketing programme, including drafting, building and managing campaigns and automations, and managing audiences.
• Working with colleagues and drawing on existing data to develop insights and understanding about our supporters, and using this information to develop content which is engaging, informative, and which meets supporters’ needs.

About You

We are looking for someone with:

• Degree level education or equivalent in experience.
• Experience of managing email send platforms, including building customer journeys and reporting email success metrics, and strong understanding of email marketing platforms and automation tools.
• Expertise in email marketing best practices, including segmentation, deliverability, and optimisation strategies.
• Experience in supporter stewardship communications and journey planning to enhance engagement and maximise lifetime value.
• Excellent written English with experience of writing for the web, along with good copywriting skills and editorial capability, able to manage the content lifecycle, with a keen sense of brand awareness.
• Excellent consultancy skills, able to translate digital terminology and processes into clear and concise language for a variety of stakeholders.
• Solid project management skills.

Benefits include:

• Competitive pension.
• 31 days holiday (including Bank holidays), rising to 34 will each full year of service.
• Wellbeing team.
• Recorded Pilates and Yoga classes.
• Long service awards.
• Healthshield plan
• Free parking.
• Subsidised restaurant and shop.

About the Organisation

Join one of the UK’s largest international animal welfare charities, currently supporting projects in over 35 countries worldwide, working for a world where donkeys and mules live free from suffering and their contribution to humanity is fully valued.

The Charity is a Disability Confident Employer, committed to safeguarding and promoting the welfare of vulnerable people (children and adults) and expects all staff and volunteers to undertake this commitment. Applicants will be subject to safer recruitment processes, including an application for a Disclosure and Barring Service (DBS) check where required for the post.

You may also have experience in areas such as Email Marketing, Direct Marketing, Marketing, Marketing and Communications, Digital Communications, Email Marketing Coordinator, Direct Marketing Coordinator, Marketing Coordinator, Marketing and Communications Coordinator, Digital Communications Coordinator.

Please note this role is advertised by the recruitment agency acting for the client, Not For Profit People. #INDNFP