General Manager

Evolve Selection

Evolve are partnering with a leading organisation within the ophthalmology and medical technology sector to recruit an experienced and commercially driven General Manager. This is a rare opportunity to lead a well-established business, driving profitable growth, shaping commercial strategy, and inspiring high-performing sales, marketing, and customer service teams. Working closely with key customers, key opinion leaders, and international supplier partners, you'll play a pivotal role in expanding market share, launching innovative products, and delivering long-term business success within the ophthalmology market.

This is a full-time, permanent position working on a hybrid basis from our client's head office in Hertfordshire

What’s on offer?

Excellent Salary & Benefits - A competitive starting salary depending on experience, plus exceptional bonus, pension and more!

Make a Real Impact - Contribute to life-changing devices that directly improve patient lives.

Agility & Innovation - Work in an agile team, giving you a chance to drive new ideas into practice.

Ideal Requirements for the General Manager

  • A proven commercial leader with a strong track record of delivering profitable growth, winning new business, and consistently exceeding ambitious sales targets within the medical device sector.
  • An inspiring people manager who is passionate about coaching, developing and leading high-performing teams to achieve exceptional results in both field-based and office environments.
  • A strategic commercial thinker with the ability to align sales and marketing activities, using market insight, pricing strategy, and customer engagement to drive long-term business success.
  • A confident relationship builder and communicator who excels at influencing senior decision-makers, key opinion leaders and strategic customers, creating lasting partnerships that deliver commercial value.

Role Responsibilities for the General Manager

  • Lead the commercial success of the business by owning UK sales strategy and delivering ambitious revenue, profitability and growth targets across key markets and customer segments.
  • Shape the future of the business by identifying new market opportunities, expanding strategic partnerships, and driving sustainable growth through innovative commercial planning.
  • Build and influence high-value relationships with senior NHS stakeholders, key opinion leaders, strategic customers, and supplier partners, helping to secure major commercial opportunities.
  • Inspire and develop a high-performing team by leading, coaching, and empowering sales, customer service, and marketing colleagues to achieve exceptional results within a collaborative, performance-focused culture.

Recruitment Process

2 stage interview process

Interview with a hiring manager who is a passionate and experienced leader, values your ideas, mentors your growth, and is committed to helping you succeed in this role.

Excited to learn more? Click apply or reach out to the MedTech recruitment team for full details!

Application Process
Evolve Selection acts as a recruitment partner on behalf of our clients. All applications are reviewed by our specialist consultants and assessed against the specific requirements of the role. Suitable candidates will be contacted for an initial discussion before being introduced to the hiring client.

We appreciate every application; however, due to application volumes, we may not be able to respond to all candidates individually. If you have not heard from us within 3 working days, please consider your application unsuccessful for this particular role, however we may contact you regarding future opportunities that match your experience in line with our privacy policy.

Evolve is a leading recruitment and outsourcing organisation, operating within the Pharmaceutical, Healthcare, Medical Device and Life Science sectors.

Equal opportunities are important to us. We believe that diversity and inclusion are critical to our success as a company, We encourage applications from everyone, regardless of background, gender identity, sexual orientation, disability status, ethnicity, belief, age, family or parental status, and any other characteristic.

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