Global CRM Lead

This role is responsible for building and leading a global CRM function from the ground up, with a strong focus on improving data quality and driving adoption across multiple regions. It combines strategic ownership with hands-on delivery to create an effective, scalable CRM ecosystem supporting both B2B and B2C growth.

Client Details

An international organisation operating across both B2B and B2C markets, with a presence in multiple regions. The business is focused on delivering high-quality products and driving innovation while continuing to scale and evolve globally

Description

• Lead global CRM transformation, owning strategy, roadmap, and delivery
• Cleanse, standardise, and govern data to ensure accuracy and consistency
• Drive CRM adoption through training, communication, and change management
• Build and optimise CRM (HubSpot), including migrations and integrations
• Create automation workflows for marketing, lead management, and segmentation
• Develop reporting and insights to support business decision-making
• Collaborate with regional teams to align processes and systems globally
• Support cross-functional teams (sales, marketing, customer service)
• Manage integrations and ensure CRM scalability and performance
• Lead and support a small team to deliver key CRM initiatives

Profile

• Proven experience in CRM leadership across global B2B and B2C environments
• Strong track record in improving data quality and implementing governance frameworks
• Skilled in driving change and influencing stakeholders across regions and functions
• Hands-on approach, comfortable balancing strategy with execution
• Technically proficient in CRM platforms, automation, integrations, and reporting tools
• Adaptable and proactive, able to bring structure to evolving or ambiguous environments
• Excellent communicator, able to translate complex concepts for diverse audiences
• Collaborative leader with experience managing or mentoring small teams

Job Offer

• Competitive salary aligned with market benchmarks
• Fully remote working (UK-based, ideally in the South of England)
• Annual bonus scheme
• 25 days' annual leave plus bank holidays
• Employer pension contribution