Ground Care Sales Specialist at Hireful, Ripon

Role Overview

To maximise Groundcare sales growth by proactively generating and converting sales opportunities, delivering exceptional customer service and maintaining a professional, engaging showroom environment that showcases products to the highest standard. The role owns the complete customer journey from enquiry to handover and follow-up, while also providing parts and aftersales support to ensure customers receive the correct parts, accessories, consumables and ongoing support from the Ripon group

Key Responsibilities

Groundcare Sales - Primary Focus

• Actively generate and convert Groundcare sales opportunities from showroom, telephone, digital and local prospecting activity.

• Understand each customer’s application, budget and ownership needs, then recommend the most suitable machine, attachment, accessory and support package.

• Prepare accurate quotations, follow up every live opportunity and maintain clear customer and prospect records in the company system.

• Arrange and conduct product demonstrations, explaining safe operation, key features, maintenance requirements and total ownership benefits.

• Merchandise machines, accessories and seasonal products to a high standard, ensuring pricing and product information are current and clear.

• Support local shows, open days, promotions and targeted campaigns, capturing and progressing every lead generated.

• Coordinate machine preparation, documentation, payment, cleaning, delivery and customer handover with workshop, parts, administration and transport colleagues.

• Promote finance, warranty, servicing, winter service, collection and delivery, genuine parts and other relevant company support propositions.

• Monitor local competitor activity, customer feedback and demand trends, sharing practical market insight with the relevant manager.

• Provide professional parts and telephone support, identifying the correct part using catalogues, systems and machine information.

• Advise customers on genuine parts, accessories, lubricants, consumables and seasonal maintenance items, using every interaction to identify an appropriate sales opportunity.

• Work closely with service colleagues to support workshop parts demand and minimise delays to customer machines.

• Escalate technical, availability, pricing or customer concerns quickly to the appropriate colleague or manager.

• Provide reasonable cover across the Groundcare showroom and parts function during holidays, peak periods and seasonal demand.

Customer Experience & Standards

• Own customer enquiries through to a clear conclusion, keeping the customer updated rather than passing responsibility between departments.

• Present a helpful, professional and commercially aware image of Ripon Group at all times.

• Handle complaints constructively, record the facts accurately and escalate promptly where resolution is outside the role’s authority.

• Follow company health and safety, safeguarding, data protection, cash handling and credit-control procedures.

• Maintain a clean, safe and customer-ready showroom, sales area, parts counter and demonstration environment.

Measures of Success

• Groundcare sales revenue, gross profit and achievement against agreed targets.

• Lead response time, quotation follow-up discipline and conversion of opportunities to orders.

• Growth in repeat customers, accessory attachment, service plan and aftersales sales.

• Quotation, order, invoicing, and stock accuracy.

• Customer feedback and effective resolution of enquiries or complaints.

• Contribution to showroom standards, campaign activity, and team cover.

Knowledge, Skills & Experience

• Previous experience in retail, machinery, Groundcare, agricultural equipment, parts or a customer-facing sales environment is desirable.

• A confident, consultative sales approach with the discipline to prospect, follow up and close business.

• Practical mechanical awareness and the ability to learn product specifications, applications and parts identification systems.

• Strong customer service, telephone, written communication and numeracy skills.

• Comfortable using Microsoft 365, CRM, dealer management, catalogue and stock systems.

• Well organised, accurate and able to manage competing sales, counter and administrative priorities.

• A full UK driving licence is required; trailer or relevant equipment experience would be advantageous.

Personal Attributes

• Customer-focused, approachable and confident speaking with a wide range of customers.

• Commercially minded, proactive and comfortable asking for the order.

• Reliable, adaptable and willing to support colleagues across sales, parts and service.

• Practical, detail-conscious and committed to completing tasks properly.

• Positive about seasonal working patterns and occasional weekend or event support where required.

Benefits

• Opportunity to work with industry-leading technology and brands.

• Company pension scheme.

• Company sick scheme.

• 24 days holiday plus bank holidays.

• Day off for your birthday.

• Life insurance x 3 salary.

• Tailored career path.

• Manufacturer training.

• Employee uniform.

• Staff discount on showroom items.

• Free on-site parking.

• Health and well-being support line.

• Employer funded Cash plan to support with covering employees’ regular healthcare expenses.