Growth Marketing Executive - B2B Media, Events & Awards at CE Marketing Group, East of England

CE Marketing Group brings together business communities through digital publishing, awards and events. Our portfolio includes Elite Business, Elite Franchise, EB100, EF100 UK, EF100 Canada, Elite Business CoNNect and Elite Business Live.

We connect entrepreneurs, business leaders, franchisors and industry partners through content, recognition and opportunities to build relationships.

The opportunity

We’re looking for a creative, commercially minded marketer who wants ownership, room to contribute ideas and the opportunity to develop while working directly with our CMO and Global Brand Director

You’ll help turn our established brands, content, databases and relationships into campaigns that grow engaged audiences and generate qualified enquiries for advertising, sponsorship and partnerships.

You’ll also promote our awards and events, attracting relevant entrants and attendees. This is a hands-on role for someone who can spot an opportunity, propose an approach and take a campaign through to delivery and measurement.

What you’ll do

• Plan and deliver campaigns across email, websites, social media and partner channels to grow subscribers, awards entries, event attendance and commercial enquiries.
• Segment and activate our existing databases, working with colleagues and external suppliers to improve data quality and relevance.
• Use HubSpot to manage campaign activity, forms, landing pages, audience segments, follow-up journeys and reporting. Managing hubspot workflows and back end updates.
• Develop creative campaign concepts, compelling copy and clear calls to action, working with our CMO and production team. Draft and create event content i.e EB CoNNect content/ EB Live content along with our PR agency.
• Identify and approach business networks, franchise organisations and complementary brands for joint campaigns, referrals and audience development. You’ll also be responsible for partner relationships, handling partnership deliverables
• Brief and coordinate our UK and Canadian social media agencies, helping turn their activity into measurable audience growth and enquiries.
• Work with sales colleagues to define qualified leads, agree follow-up and understand which campaigns create commercial opportunities.
• Improve campaign journeys, testing messages, offers and landing pages to increase conversion.
• Use Zapier and other connected tools to improve lead capture, routing and follow-up.
• Manage campaign schedules and delivery through Basecamp.
• Attend selected events to support campaigns, meet our communities and develop relationships.

What you’ll bring

• Experience delivering B2B marketing campaigns, with examples of results you personally helped achieve.
• Practical experience generating leads, growing subscriber audiences or activating an existing database.
• Working knowledge of HubSpot, including segmentation, campaigns and reporting.
• Strong copywriting skills and the ability to develop ideas for different audiences.
• Confidence approaching potential partners, briefing agencies and building productive relationships.
• Initiative and organisation: you can manage your workload, follow through on ideas and flag problems early.
• An analytical approach, with an interest in understanding what produces qualified enquiries and revenue.
• Confidence working independently in a remote team.
• Willingness to travel occasionally within the UK and internationally.

Useful additional experience

• B2B publishing, events, awards or membership organisations.
• Franchising or marketing to SME owners and business leaders.
• Zapier, Dotdigital, WordPress or similar marketing tools.
• Working with sales teams on lead qualification and conversion.

Franchising experience would be an advantage. You do not need Canadian market experience; we’ll help you develop an understanding of our communities and brands.

What success looks like

You’ll establish clear audience segments, launch and improve campaigns, build productive agency and partner relationships, and demonstrate how marketing contributes to subscriber growth, awards participation and qualified commercial enquiries.

Why join us?

• Own campaigns across an established portfolio of media, awards and events brands.
• Work directly with our CMO, Global Brand Director with opportunities to learn and develop.
• Bring forward ideas and see them put into practice.
• Work remotely as part of a collaborative team.
• Gain exposure to UK and international business and franchise communities.

How to apply

Apply through CV Library with your CV and a short note describing a campaign you helped deliver. Tell us the objective, your contribution, the results and what you learned.

Please also include your availability and notice period.