Head of Digital in Crawley, West Sussex

Head of Digital - B2C
Competitive Salary plus car allowance
West Sussex | Hybrid

Lloyd Recruitment Services is delighted to be partnering with a long-standing client, a leading travel and leisure business, in their search for a Head of Digital to join their team. This role has been established to support the company's ongoing growth and investment within digital marketing.

About the Head of Digital role:

This is a unique opportunity to shape and lead the digital strategy for a well-known travel and tourism brand. As Head of Digital, you'll define and deliver a data-driven roadmap that drives growth, engagement, and customer loyalty across multiple online platforms, including websites and mobile apps.

You'll lead a talented digital team, oversee analytics and performance, and champion innovation, personalisation, and customer-first digital experiences. While experience in travel, leisure, or hospitality is ideal, this role is also open to candidates from insurance / membership/ banking who have a strong track record in B2C digital leadership, strategy, and transformation.

Head of Digital Key Responsibilities:

• Develop and execute the company's digital strategy to support growth and enhance customer experience.
• Lead, inspire, and develop a small, high-performing digital team.
• Manage and optimise a complex digital ecosystem (websites, apps, CRM, analytics).
• Champion UX, A/B testing, and continuous improvement across platforms.
• Embed a data-first culture, using insights to maximise performance and ROI.
• Oversee digital budgets, agency relationships, and technology partnerships.
• Ensure compliance with GDPR, PECR, and digital regulations.
• Collaborate with senior stakeholders to deliver a cohesive marketing and digital roadmap.

About You

• Proven experience in a senior digital leadership role within a B2C environment.
• Track record of delivering successful digital strategies and transformation projects.
• Expertise across SEO, PPC, CRO, content, social, and email marketing.
• Strong data and analytics skills, including GA4, SEMRush, and performance dashboards.
• Experience managing Optimizely / EPiServer or equivalent CMS platforms.
• Strong understanding of UX principles and website optimisation.
• Experience leveraging AI and personalisation to improve customer experience and commercial performance.
• Exceptional leadership, communication, and stakeholder management skills.

Why Apply?

• Competitive salary plus car allowance
• Private medical insurance.
• Enhanced company pension.
• Hybrid working.
• Discounts across products and services .
• Free parking onsite.

Extra info:

• Refer a friend and earn up to £500 (see website for details).
• Due to high application volumes, only shortlisted candidates will be contacted. If you don't hear back within 5 days, please assume you have not been successful.
• By applying, you accept Lloyd Recruitment Services' Privacy and GDPR Policy (see website).

Lloyd Recruitment Services are acting as an employment agency for this vacancy and are an equal opportunities employer.