Head of Marketing in Hertford, Hertfordshire

Overview

This is an opportunity to join an established and growing food business as Head of Marketing, leading a six-person marketing team and overseeing a diverse portfolio of owned and third-party brands.

The successful candidate will be responsible for translating global brand strategies into effective UK marketing plans, driving brand growth and delivering commercial objectives. With a strong focus on innovation, the role will oversee new product launches, marketing campaigns and brand development, while maintaining and building on the momentum of an established marketing function.

The Role

As part of the role, the successful candidate will be required to:

• Lead, manage and develop a six-person marketing team, ensuring strong performance and effective delivery.
• Translate global category and brand strategies into annual UK marketing plans and detailed activation calendars.
• Take ownership of a specific category, including brand plans, budgets, product launches and performance.
• Oversee the delivery of new product development (NPD), working alongside global category and NPD teams to deliver product launches and innovations.
• Plan and deliver marketing campaigns and activations, including trade events, brand collaborations and digital and traditional advertising.
• Manage marketing budgets, agencies, suppliers and external partners, ensuring effective use of investment.

The Candidate

The successful candidate should be able to demonstrate/have experience in:

• Marketing & Brand Management: Experience in brand management, marketing planning and campaign execution, ideally within a branded FMCG environment, preferably food or drink.
• NPD & Innovation: Experience overseeing new product development and taking product launches to market, with personal accountability for delivery and results.
• Team Leadership: The ability to lead, motivate and develop a team while remaining hands-on with marketing activities and execution.
• Retailer & Stakeholder Management: Experience working collaboratively with Sales teams and adapting marketing propositions and presentations to different retailers and channels.
• Project Management: Strong planning and organisational skills, with the ability to manage multiple activities, deadlines and competing priorities.

Next Steps

To apply for this Head of Marketing opportunity, or to find out more, please fill out the form below or contact Ambrose Joharchi quoting reference AJ/7749.

About Your Recruitment Agency

Gregory Walker is a specialist food and drink manufacturing recruitment agency. We are on a mission to provide the most efficient, transparent and enjoyable recruitment service in the industry.

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