Head of Marketing
Michael Page
As the Head of Marketing, you'll lead the marketing strategy for a long-standing organisation in central Manchester with over 100+ employees. The role will be responsible for driving brand awareness and customer engagement. This role involves overseeing campaigns, managing a team, and ensuring marketing efforts align with business objectives to deliver measurable results.
Client Details
Our client is a long-standing, purpose-led organisation focused on delivering meaningful value to its members rather than shareholders. Operating across both the not-for-profit and financial services sectors, they are looking for a Head of Marketing to lead an established team and drive the next phase of brand, digital and membership growth.
Description
The key responsibilities for the Head of Marketing will include:
- Develop and execute a comprehensive marketing strategy aligned with the company's goals.
- Oversee and manage all marketing campaigns, ensuring they meet targets and deliver results.
- Lead and inspire the marketing team, fostering collaboration and professional development.
- Analyse market trends and competitor activity to identify opportunities for growth.
- Manage the marketing budget, ensuring effective allocation of resources.
- Collaborate with other departments to ensure brand consistency and alignment with company objectives.
- Oversee digital marketing efforts, including social media, email campaigns, and website content.
- Track and report on the performance of marketing initiatives, using data to refine strategies.
Profile
A successful Head of Marketing should have the below experience:
* 5+ years experience in a Marketing leadership role, ideally at 'Head of Marketing' level.
* Team leadership experience - this role will inherit an experienced team of 6.
* A strong understanding of marketing principles, strategies, and analytics.
* Transferable industry backgrounds may include regulated industries, charities, public sector or not-for-profit bodies.
* Experience in modernising marketing practices, including utilising automation + CRM systems.
* Exceptional stakeholder management + communication skills.
* Experience in developing and managing successful marketing campaigns.
* A results-oriented mindset with a focus on achieving business objectives.
* **Applicants should also be comfortable working in a wholly on-site based role**
Job Offer
On offer for the sucessful Head of Marketing:
- Basic salary of up to £70,000, dependent on the level of experience.
- City Centre office location in Manchester.
- Opportunity to join a well-established organisation, providing great job security.
*Please note, this role will not offer hybrid working, and will be 5 days a week on-site in Manchester*
Application opens at the source listing. Free for jobseekers.