Head Of Sales

Head of Sales

Reports to: Finance Director

Salary: £62,000 + performance-related bonus. Contract type: Full-time, permanent.

About Simmonsigns Ltd

Simmonsigns Ltd is a leading UK manufacturer of traffic safety solutions located in Telford, Shropshire. We are renowned for our commitment to quality, innovation, and British engineering. With a strong legacy and an exciting growth trajectory, we are looking to strengthen our sales leadership to drive our next phase of expansion.

Role Purpose

The Head of Sales (HoS) will lead, shape, and inspire our sales team. The HoS will collaborate with the Finance Director (FD) to deliver innovative solutions, secure contracts, and build a performance-led culture. This role requires a dynamic thinker with a proven track record in sales management and the ability to build and maintain strong customer relationships whilst making and delivering on commitments.

Key Responsibilities

Sales Strategy and Planning

-             Contribute to the development and implementation of a comprehensive sales                        strategy to achieve company sales targets and expand our market presence.

-             Analyse market trends, competitor activities, and customer needs to identify                           new business opportunities.

-             Feed customer and market direction into the innovation process.

-             Collaborate with the FD to identify innovation opportunities and emerging                                trends.

-             Manage and develop current and future budgets.

Team Leadership & Sales Management

-             Ensure the sales team is effectively managing and growing relationships with                          customers in line with business expectations.

-             Ensure execution of sales basics: customer visits, quote follow-ups, pipeline                            management, CRM usage, and accurate forecasting.

-             Embed a performance-led, customer-first culture.

-             Provide coaching, training, and support to enhance the team’s effectiveness.

-             Monitor and report on sales performance metrics.

-             Generate a monthly sales report for the business.

-             Lead and support the tendering process.

-             Deal with day-to-day pricing and rebate enquiries.

-             Chair monthly sales meetings.

-             Ensure sales objectives are met across all regions.

Key Account Ownership & Account Management

-             Own and manage key business accounts.

-             Build and maintain strong relationships with key clients to ensure customer                             satisfaction and brand loyalty.

-             Grow revenue, improve customer retention, and secure long-term contracts.

-             Identify and develop new business opportunities with existing and potential                             clients.

-             Champion an exceptional customer experience.

Strategic Development & Market Intelligence

-             Present actionable market intelligence that shapes product and commercial                              strategy.

-             Influence future product development cycles.

-             Manage all aspects of trade shows and events.

Tenders, Contracts & Social Value

-             Lead completion of public and private tenders and framework submissions.

-             Safeguard and extend existing contracts, ensuring KPI adherence.

-             Collaborate cross-functionally to embed social value and ESG commitments.

Collaboration and Communication

-             Work closely with marketing, product development, and operations teams to                             align support for sales initiatives and customer experience.

-             Represent the company at industry events, trade shows, and conferences.

-             Attend and contribute to regular on-site meetings at the company’s                                            headquarters.

Qualifications and Experience

Essential

-             Proven success leading national B2B sales teams.

-             Strong commercial acumen with consistent record of sales growth.

-             Ability to manage and promote proficient use of the company’s CRM system &                          forecasting tools.

-             Demonstrated key account management prowess.

-             Inspirational leadership and coaching capability.

-             Passion for innovation and product development cycles.

-             Strategic thinker with the ability to drive and execute sales plans.

-              Results-oriented with a track record of achieving and exceeding sales targets.

-             Excellent communication, negotiation, and interpersonal skills.

-             Ability to travel nationally and internationally as required.

Desirable

-             Background in manufacturing, infrastructure, lighting, or construction products.

-             Knowledge of traffic, highways, or public-realm sectors.

-             Familiarity with social value reporting and ESG frameworks.

-             Experience with public-sector tenders and frameworks.