Head of Strategy

Job Title: Head of Strategy

Job Description: Are you a strategic leader looking for the opportunity to build and shape a Strategy function from the ground up? We're seeking an experienced Head of Strategy to drive insight-led thinking across new business, client growth, and agency development. This is a rare opportunity to combine strategic leadership, client influence, and team development within a growing agency environment.

County:  Greater Manchester

Location:  Trafford Park

Salary Range: £45,000 - £50,000

About the Company: Our client is a well-established integrated marketing agency that partners with brands to deliver impactful campaigns across media, digital, creative, events, and sponsorship. Known for its collaborative culture and insight-driven approach, the agency combines data, creativity, and strategic thinking to help clients achieve measurable commercial growth.

About the Role: The Head of Strategy will play a pivotal leadership role within the business, responsible for establishing and leading the agency's strategic capability. Acting as a trusted advisor to clients and internal teams, you will develop insight-led strategies that underpin new business opportunities, existing client growth, and campaign effectiveness. This role combines strategic vision with hands-on delivery and offers the opportunity to build and develop a growing team.

Key Responsibilities:

Lead strategic development for new business pitches and client proposals.

Develop integrated campaign strategies across ATL, digital, creative, events, and sponsorship channels.

Analyse client performance data, market research, audience insights, and competitor activity to identify opportunities.

Build audience personas, segmentation models, and positioning frameworks.

Develop strategy presentations, campaign briefs, account reviews, and recommendation documents.

Create messaging frameworks, campaign platforms, and brand positioning statements.

Define campaign measurement frameworks and success criteria.

Present strategic recommendations and facilitate workshops with senior client stakeholders.

Work closely with Creative, Digital, Events, Media Planning & Buying, and Account Management teams to ensure strategic alignment.

Deliver PCA reviews, QBRs, and strategic planning sessions.

Manage and develop the existing Strategy Manager.

Establish agency-wide strategic methodologies, processes, and toolkits.

Build and scale the wider Strategy team as the business continues to grow.

Skills and Expertise:

Significant experience in strategy roles within an agency environment.

Strong background across ATL, digital media, brand, and integrated campaign strategy.

Proven success leading strategic development for new business pitches and client acquisition.

Strong commercial acumen and ability to identify client growth opportunities.

Experience translating insights and research into actionable strategic recommendations.

Excellent analytical and problem-solving skills.

Strong presentation, communication, and workshop facilitation abilities.

Experience managing and developing strategists or small teams.

Ability to influence senior stakeholders and confidently lead client-facing conversations.

Strong understanding of consumer behaviour, audience segmentation, and market analysis.

Experience across creative campaigns, media planning, and ideally events or sponsorship activity.

Benefits:

Supportive, collaborative agency culture

Hybrid working (2 office / 3 home)

Career growth opportunities

Birthday off

Generous holiday allowance

Mental health support

Half-day Friday on payday Fridays

Annual agency-wide trip

Quarterly team socials

Strong work-life balance