Head of Technical Sales - Power Distribution

This is an exciting opportunity to join an expanding organisation within the electrical power distribution sector. The business is a recognised manufacturer and supplier of electrical power distribution equipment, with a strong reputation for innovation, energy efficiency, and sustainable technology solutions.

Key Responsibilities:

• Create and implement strategic sales plans to achieve business objectives across distribution and power transformer product ranges.
• Support Regional and National Sales Managers in generating leads, progressing opportunities and securing new business.
• Review and agree customer visit plans.
• Promote and drive effective CRM utilisation across the sales team.
• Take ownership of sales order targets, pipeline management and KPI delivery.
• Utilise market and business data to forecast orders and set performance goals.
• Develop and maintain senior-level relationships with key customers, negotiating and closing major contracts.
• Identify opportunities to grow market share and penetrate new markets.
• Foster collaboration between sales, engineering, marketing and commercial functions.
• Build strategic customer relationships to identify future sales opportunities and long-term partnerships.
• Refocus and align team activities to meet evolving business priorities and sales targets.
• Develop and implement new sales initiatives, programmes and strategies.
• Ensure adherence to agreed sales processes.
• Produce monthly sales performance reports for senior leadership.
• Remove barriers to winning new business.
• Monitor and review strategic account plans.
• Ensure timely follow-up of marketing-generated leads.
• Lead regular sales meetings, sharing information and managing feedback.
• Chair and participate in relevant sales meetings, providing direction and support.
• Act as a proactive problem solver and prioritise business-critical challenges.
• Monitor competitor activity, products and market developments.
• Attend and present at industry events, exhibitions and technical seminars across the UK and internationally where required.
• Direct line management responsibility for relevant sales personnel.
• Lead, mentor and develop team members.
• Clearly communicate business goals and individual responsibilities.
• Conduct regular one-to-one performance reviews.
• Establish accountability and ensure employees understand performance expectations.

Beneficial Skills / Experience:

• A proven technical sales background (10+ years) within the Electrical Power Supply sector or a related technical manufacturing environment.
• Experience at a senior sales leadership level.
• A track record of consistently achieving and exceeding sales targets.
• Strong business development and relationship-building skills.
• Experience managing departmental budgets.
• Proven leadership and people management capability.
• A proactive, positive and forward-thinking approach.
• Flexibility to travel throughout the UK and occasionally internationally.
• Strong commercial awareness and decision-making abilities.
• HNC/HND in Electrical Engineering (desirable).
• Full UK driving licence.

Additional Details:

• Home-based role with travel to company offices and customer locations.
• Competitive salary, dependent on experience.
• 37.5-hour working week.
• 33 days annual leave including bank holidays.
• Sales bonus.
• Healthcare cash plan and Employee Assistance Programme.
• Electric vehicle and cycle-to-work salary sacrifice schemes.
• Car allowance.
• Pension scheme.
• Life assurance.