Lead Conversion Officer

Lead Conversion Officer

Department: Marketing & Student Recruitment

Location: Openshaw

Position Type: Permanent, Full-Time, Office Based

Working Hours: 37.5 hours per week

Working Pattern: Monday to Friday, 9:00am to 5:00pm

Reports To: Marketing / Student Recruitment Manager

About UK Management College

UK Management College (UKMC) is a growing higher education provider offering a range of business-focused and professional programmes. Our focus is on delivering practical, career-driven education that prepares students for real opportunities in industry. We work with experienced academics, established professionals, and industry partners to ensure our courses remain relevant, supportive, and high-quality.

The Role

The Lead Conversion Officer plays a vital role within the Marketing & Student Recruitment team, managing and converting prospective student leads generated through UKMC's marketing and recruitment activities. The postholder will take ownership of the lead journey from initial enquiry through to application, ensuring prospective students receive timely, relevant, and professional support throughout the process.

This role requires a confident, proactive, and results-driven individual who can build strong relationships with prospective students, handle inbound and outbound communications, and maximise conversion opportunities through effective engagement across multiple communication channels.

Key Responsibilities

Lead Management, Sales & Conversion

• Manage prospective student leads from initial enquiry through to application and, where applicable, enrolment.

• Respond promptly to new enquiries and conduct outbound calls to prospective students.

• Understand prospective students' interests, circumstances, career ambitions, and educational goals.

• Provide clear and accurate information regarding UKMC programmes, entry requirements, funding options, study modes, and the application process.

• Build rapport and trust with prospective students while promoting the benefits of studying at UKMC.

• Confidently handle questions, concerns, and objections.

• Guide prospective students through the application process and explain required documentation.

• Maintain regular follow-up with prospective students throughout the recruitment journey.

• Re-engage prospective students who have become inactive or have not completed their application.

• Work towards agreed lead, application, and enrolment targets.

Multi-Channel Lead Nurturing & CRM Administration

• Maintain consistent communication with prospective students through telephone, email, WhatsApp, and other communication platforms.

• Support lead nurturing campaigns for different audiences, courses, and student intakes.

• Follow up on leads generated through marketing campaigns, events, outreach activities, and other recruitment channels.

• Maintain accurate and up-to-date records within HubSpot and other CRM systems.

• Monitor lead pipelines and ensure follow-up activities are completed within agreed timescales.

• Produce accurate records and reports to support recruitment and conversion activities.

Knowledge & Experience

• Previous experience in sales, customer service, recruitment, admissions, business development, or a similar customer-facing role.

• Experience handling telephone enquiries and conducting outbound calls.

• Experience using HubSpot or other CRM and lead management systems.

• Strong communication and interpersonal skills.

• Ability to build rapport and establish trust quickly.

• Strong organisation and follow-up skills.

• Experience working towards targets and measurable outcomes.

• Good attention to detail and record-keeping skills.

• Competent in Microsoft Office applications and communication systems.

• Experience within higher education, further education, or student recruitment would be advantageous.

• Knowledge of UK higher education and student recruitment processes is desirable.

Skills & Competencies

• Excellent verbal and written communication skills.

• Strong influencing and persuasion skills.

• Active listening and questioning skills.

• Strong customer service approach.

• Ability to identify needs and recommend appropriate solutions.

• Confident handling objections and difficult conversations.

• Strong time management and ability to manage a high volume of leads.

• Results-oriented and commercially aware.

• Resilient and able to work effectively in a target-driven environment.

• Professional, approachable, and student focused.

• Ability to work independently while contributing effectively to a wider team.

Benefits

• 28 days annual leave (including bank holidays)

• Pension Scheme

• Professional development opportunities

• Career progression opportunities within a growing higher education organisation

• Supportive and collaborative working environment

• Free onsite parking

• Access to academic resources and support networks

• Staff engagement, recognition, and wellbeing initiatives

• Modern working environments and resources

• Opportunity to contribute to the continued growth and success of UK Management College

How to Apply

If you are a motivated and target-driven professional with a passion for student recruitment and customer engagement, we would love to hear from you.

Apply today and become part of a dedicated Marketing & Student Recruitment team, helping prospective students take the next step in their educational journey while contributing to the continued success of UK Management College.