Lead Generator in Birmingham, West Midlands

Lead Generator / Appointment Setter (B2B)

Location: Birmingham City Centre (Office Based, 5 Days Per Week)
Salary: Competitive Base Salary + Uncapped Commission (£20,000+ OTE Commission Potential)

Are you a confident communicator who thrives on opening doors, creating opportunities, and turning conversations into qualified business meetings?

A rapidly growing UK consultancy is looking for an ambitious Lead Generator / Appointment Setter to join its Birmingham city centre sales team. This is a fully office-based role where you'll play a key part in driving new business opportunities with medium-sized and large UK companies.

This is a high-energy, target-driven position suited to someone who enjoys outbound prospecting, speaking with senior decision-makers, and building a strong pipeline of future opportunities.

The Opportunity

You'll be the first point of contact for prospective clients, engaging with business owners, directors, finance leaders and operational decision-makers across a range of industries including manufacturing, hospitality, leisure, retail and care.

Working closely with senior consultants and leadership, you'll be responsible for identifying opportunities, generating qualified appointments and helping build a valuable sales pipeline.

Key Responsibilities

• Conduct outbound B2B cold calling campaigns
• Identify and engage with key decision-makers
• Generate and qualify new business opportunities
• Book high-quality appointments for senior consultants
• Obtain relevant business information to support the sales process
• Build and maintain a healthy prospect pipeline
• Accurately record activity and outcomes within CRM systems
• Handle objections professionally and confidently
• Work collaboratively with management to refine messaging and targeting strategies

What We're Looking For

Essential:

• Previous experience in cold calling, telesales, lead generation or appointment setting
• Strong communication and relationship-building skills
• A resilient, self-motivated and target-driven mindset
• Confidence speaking with senior business stakeholders
• Ability to remain positive and productive when handling rejection
• Ability to commute to Birmingham city centre five days per week

Desirable:

• Experience booking B2B sales meetings
• Experience selling into commercial or corporate markets
• Exposure to competitive outbound sales environments
• Comfortable engaging with directors, business owners and finance professionals

What You'll Receive

• Competitive basic salary
• Uncapped commission structure with realistic earnings of £20,000+ in commission
• Full product and industry training
• Ongoing coaching and development from experienced sales leaders
• Clear progression opportunities into senior commercial and client-facing roles
• Opportunity to join a fast-growing, entrepreneurial business at an exciting stage of growth

Working Environment

This is a full-time, office-based position located in Birmingham City Centre. You'll be joining a supportive but performance-focused team where effort, resilience and results are recognised and rewarded.

Apply Now

If you're an ambitious lead generator, telesales executive, appointment setter or sales development representative looking to develop your career and maximise your earning potential, we'd love to hear from you.