Marketing Analyst

Marketing Analyst - Marketing Intelligence, Customer Insights & Campaign Performance

East Midlands | Office-Based | Commutable from Northampton, Milton Keynes, Rugby, Leicester, Kettering, Wellingborough, Bedford, Market Harborough, Daventry, Towcester, Corby and surrounding areas

£Competitive Salary + Bonus + Benefits

Turn Data Into Decisions. Turn Insights Into Growth.

Do you enjoy uncovering patterns that others miss?

Can you take large volumes of marketing, customer and campaign data and transform it into actionable recommendations that improve performance, increase conversion rates and drive commercial growth?

Are you naturally curious, analytical and motivated by solving business problems through data?

If so, this could be the opportunity you have been looking for.

An ambitious and rapidly growing B2B organisation is seeking an experienced Marketing Analyst to play a pivotal role in shaping marketing strategy, campaign effectiveness and customer targeting.

This is far more than a reporting role.

We are looking for someone who can challenge assumptions, identify opportunities, build customer insight and provide the intelligence that helps marketing teams make better decisions and deliver stronger commercial outcomes.

The Opportunity

Reporting to the Head of Marketing, you will become the analytical engine behind marketing performance and customer insight.

You will work across campaign analysis, customer segmentation, market research, competitor intelligence and customer profiling, helping the business understand what is working, why it is working and where future opportunities exist.

Your recommendations will directly influence campaign planning, audience targeting, customer engagement and revenue generation.

You will collaborate closely with marketing, sales, technology and senior leadership teams, providing data-driven insight that supports smarter decision-making throughout the business.

Key Responsibilities

Marketing Performance & Campaign Analysis

• Analyse campaign performance across email, social media, direct marketing and advertising channels.
• Build meaningful reporting frameworks and performance dashboards.
• Measure campaign effectiveness and ROI.
• Identify trends, opportunities and areas for optimisation.
• Deliver actionable recommendations that improve marketing performance.

Customer Segmentation & Targeting

• Create customer segments based on behaviours, trends and buying patterns.
• Support highly targeted marketing campaigns through audience profiling.
• Produce campaign lists and audience recommendations.
• Improve customer targeting and personalisation strategies.
• Work closely with CRM and technology teams to enhance segmentation capabilities.

Customer Insight & Market Intelligence

• Build customer profiles and buyer personas.
• Analyse customer behaviour and market trends.
• Conduct competitor analysis and market research.
• Identify opportunities to improve messaging, targeting and campaign effectiveness.
• Support strategic marketing decision-making through insight and intelligence.

Analytics & Continuous Improvement

• Develop systematic reporting rather than one-off analysis.
• Champion a test-and-learn culture across marketing activities.
• Investigate performance issues and identify root causes.
• Support continuous improvement initiatives through data-led recommendations.
• Drive a culture of evidence-based decision-making.

About You

You will be a commercially minded analyst who enjoys combining data, insight and problem-solving to improve business performance.

You will bring:

• Proven experience within a marketing analytics, marketing insight, CRM analytics or commercial analytics role.
• Strong Excel and data analysis skills.
• Experience using CRM and analytics platforms.
• The ability to interpret complex data and identify meaningful trends.
• Experience measuring marketing campaign performance and ROI.
• Strong customer segmentation and profiling capability.
• Experience producing recommendations, not simply reporting data.
• Excellent communication and stakeholder management skills.
• A naturally curious and investigative mindset.

Experience with CRM systems such as Zoho, Salesforce, HubSpot, Microsoft Dynamics or similar would be advantageous.

The Person We Are Looking For

The successful candidate will be:

• Analytical and commercially aware.
• Naturally curious and investigative.
• Comfortable challenging assumptions with evidence.
• A proactive problem solver.
• Highly organised and detail focused.
• Confident communicating insights to stakeholders at all levels.
• Motivated by improving performance and delivering measurable business results.

What's on Offer?

• Competitive salary and performance-related bonus.
• Opportunity to influence business-critical marketing decisions.
• Significant exposure to senior stakeholders.
• Ownership of marketing insight, segmentation and analytics.
• Opportunity to shape future marketing strategy.
• Supportive and collaborative working environment.
• Long-term career development opportunities.

This opportunity would suit candidates currently working as a Marketing Analyst, Marketing Insights Analyst, CRM Analyst, Customer Insights Analyst, Commercial Analyst, Marketing Intelligence Analyst, Campaign Analyst, Data Analyst, Customer Analytics Analyst or Marketing Performance Analyst.

If you enjoy turning data into commercial insight and helping businesses make smarter decisions through analytics, we would be delighted to hear from you.