Marketing & Communications Manager

Role: Marketing & Communications Manager – Dartford    

Salary: £35k- £45k DOE    

Working Hours: 08:30am-   17:30pm Monday to Friday

Benefits:

• Private medical
• Bonus up to 10% based on company and personal performance
• Holidays- 23 days + statutory increasing up to 25 days with service
• Onsite parking
• Electrical car charging points

General overview:

 The Marketing & Communications Manager will be responsible for maintaining and enhancing the external brand presence using customer-facing communications.

The role will ensure that all external communications, marketing collateral, website content, social media activity and customer-facing materials are professional, accurate, consistent and aligned with the brand.

Working closely with the Sales, Commercial and Product teams, the Marketing & Communications Manager will review, create and coordinate content that supports customer engagement, promotes our products and services, and strengthens our market presence.

Responsibilities:

 Brand Management

• Act as a guardian of the brand.
• Ensure consistency across all external communications and materials.
• Maintain brand templates and marketing assets.
• Support the development of company branding initiatives where required.

Marketing Collateral

Create, update and maintain customer-facing collateral including:

• Brochures
  • Flyers
  • Product guides
  • Customer presentations
  • Exhibition materials
  • Promotional items
  • Technical literature
  • Ensure all materials are professionally presented, accurate and aligned with current branding guidelines.

External Communications

• Draft and coordinate external customer communications.
• Support the preparation of customer announcements, newsletters and business updates.
• Ensure all external communications reflect the brand and tone of voice.
• Review communications produced by other departments to ensure consistency and quality.

Social Media

• Coordinate and maintain social media presence.
• Create and schedule content across relevant platforms.
• Promote company news, product launches, exhibitions and customer success stories.
• Monitor engagement and recommend improvements to increase visibility.

Website Management

• Maintain and regularly update the website.
• Monitor website performance and identify opportunities to improve user experience, ensuring all information is accurate, relevant and up to date.
• Work with external website providers where required to implement improvements and updates.
• Ensure new products, services and company updates are reflected on the website in a timely manner.

Internal Support

• Support the Sales and Commercial teams with customer-facing materials.
• Assist with exhibitions, trade shows and industry events.
• Liaise with suppliers, designers and marketing agencies where required.
• Support company-wide communications projects as requested.

Reporting

• Monitor website traffic and social media engagement.
• Produce simple monthly reports on marketing activity and performance.
• Identify opportunities to improve customer engagement and brand visibility.

The ideal candidate will have experience of:

• Experience of working within a B2B marketing role, ideally within Electrical or distribution based industries
• Managing website content and updates.
• Producing professional marketing and communication materials.
• Coordinating social media activity.
• Working with external suppliers, designers or marketing agencies.
• Reviewing and editing written communications.
• Maintaining brand standards across multiple communication channels.

It’s a bonus if you also have:

• Experience within manufacturing, distribution, industrial or technical sectors.
• Experience using Canva, Adobe Creative Suite or similar design software.
• Understanding of SEO and website analytics.