Marketing Director at AiMPACT, London, Greater London

Marketing Director – B2B Growth & Founding Member

UK Remote | Independent Consultancy | £45 per Hour for Paid Client Work | Equity Opportunity

Are you an experienced B2B marketing leader who can build a function, make confident commercial decisions and turn strategy into measurable results? Looking for the opportunity to help shape a growing business, rather than simply deliver another consultancy project?

AiMPACT is an early-stage AI consultancy and growth agency seeking a hands-on Marketing Director and Founding Member to take ownership of its marketing function, lead client growth strategies and help build the agency for long-term success.

This is a senior leadership opportunity, initially structured as an independent consultancy arrangement, with the potential to develop into a permanent position as the business grows.

The Role

You'll have genuine ownership of AiMPACT's brand strategy, positioning and marketing direction, alongside responsibility for marketing performance, delivery standards and client outcomes.

Your responsibilities will include:

· Develop and lead commercially focused B2B marketing and growth strategies for AiMPACT and its clients.

· Translate research, audits and performance insights into clear recommendations, growth plans and measurable campaigns.

· Establish marketing objectives, KPIs, reporting and accountability for delivery and results.

· Build scalable marketing capability by managing, directing and quality-assuring specialist contractors, agencies and partners.

· Make independent decisions on priorities, budgets, resources and delivery, working collaboratively with fellow Directors.

· Support client relationships, pitches, proposals and new business opportunities.

· Use AI tools, including Claude, to improve marketing research, strategy, implementation and efficiency.

Essential Requirements

· Proven senior B2B marketing leadership experience, ideally as a Marketing Director, Head of Marketing or senior marketing strategist.

· Strong strategic and hands-on marketing capability, with experience delivering measurable commercial growth.

· Excellent commercial judgement, client-facing credibility and stakeholder management skills.

· Experience managing specialist partners, marketing budgets, delivery standards and performance.

· Confidence working independently, making decisions and taking ownership in ambiguous, fast-moving environments.

· Experience within a start-up, scale-up or entrepreneurial business.

· Advanced practical experience using AI tools to support high-quality marketing strategy and delivery.

· UK-based, with the ability to work remotely and collaborate effectively with clients and colleagues.

Desirable Experience

· Marketing agency, consultancy or multi-client environment experience.

· Experience across both agency/consultancy and in-house marketing leadership.

· Performance marketing, growth diagnostics, audits and data-informed strategy.

The Founding Member Opportunity

This opportunity combines business-building responsibilities with separately commissioned paid client work.

· Founding Member Contribution

Approximately 8 flexible hours per week helping build AiMPACT's marketing function and wider business. These contributions are valued at £45 per hour for equity allocation purposes, rather than paid in cash. A fixed share allocation will be agreed and documented upfront.

· Paid Client Consultancy

Separately commissioned client projects are paid at £45 per hour, with the expectation that you can accommodate up to approximately 16 additional hours per week as demand grows. Actual assignments depend on client requirements and mutual availability, and no minimum paid hours are guaranteed.

· Long-Term Opportunity

As AiMPACT develops, there may be an opportunity to transition into an employed Marketing Director position, subject to business growth, mutual fit and agreement. Future employment is not guaranteed.

Ready to Help Build Something?

If you're a commercially minded marketing leader who enjoys taking ownership, building capability and turning ambitious ideas into measurable results, we'd love to hear from you.

Apply today with your CV and complete our short screening and assessment questions. No cover letter required.

Applications close: 4 December 2026.