Marketing Executive
Workforce Recruitment Group Limited
Easy apply
Location: Bolton
Department: Marketing
Reports to: Head of Sales and Marketing
Type: Full-time
Salary: £30,000 per annum
About the Role
We are looking for a proactive data driven and creative Marketing Executive to support multi-channel marketing activity across our recruitment brand. This role is ideal for someone who is hands-on, organised, and eager to contribute to campaigns that drive awareness, engagement, and high-quality leads.
You will work closely with the Head of Sales and Marketing to deliver data-driven lead generation initiatives that help grow our brand presence and pipeline.
Key Responsibilities
HubSpot CRM Management
- Maintain, configure, and optimise HubSpot CRM, including contact/company records, pipelines, deals, and activity tracking.
- Build and manage lists, segments, forms, landing pages, workflows, and sequences.
- Segment data for targeted outreach based on industry, job title, seniority, behaviour, and lifecycle stage.
- Enrich contact records through research, integrations (AI), and data tools.
- Plan, build, and execute email campaigns aimed at generating new client and candidate leads.
- Create automated nurture sequences (e.g., cold leads, inactive clients, warm prospects).
- Conduct A/B tests to optimise open rates, click rates, and conversion performance.
- Manage email deliverability, sender reputation, and compliance (GDPR).
- Become an expert in target audience mapping, staying up to date with government policy and sector developments (e.g. investment priorities and UK skills shortages) to inform and strengthen our content strategy.
- Produce informed and engaging marketing content including blogs, graphics, case studies, landing pages, and email content.
- Ensure all content follows brand guidelines and strengthens market positioning.
- Develop our B2B brand presence across all core channels, attracting clients, and positioning the brand and CEO as thought leaders in the recruitment space.
- Support B2C candidate lead generation with posting, scheduling, and reporting, primarily across LinkedIn and Facebook.
- Monitor engagement and flag opportunities for lead follow-up.
- Create marketing assets that drive client and candidate leads to the website, job boards and landing pages.
- Support with developing the website and customer journeys to ensure optimum data capture and conversion opportunities.
- Proactively explore and develop PPC and other paid media opportunities for lead generation.
- Monitor campaign conversion performance across all channels.
- Develop search optimised website content, and landing pages.
- Assist with SEO tasks such as keyword optimisation and position tracking.
- Ensure pages are effectively designed to convert traffic into leads.
- Support with ongoing website development projects.
- Track and report on key marketing KPIs including, website traffic, leads generated, social engagement and email campaign results.
- Provide weekly insights to improve future campaigns and content performance.
- Conduct competitor and market research to support strategic planning.
- Support the creation of marketing collateral such as decks, literature, and case studies.
- Help maintain organised marketing files, calendars, workflows, and assets.
- Carry out ad hoc duties and operational tasks as required to support the effective running of the business.
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