Marketing Insight Analyst

MARKETING INSIGHT ANALYST - Membership Organisation

THE ROLE

We're hiring on behalf of an established financial services membership organisation based in London. Their marketing runs across email, website, social, paid, partnerships and events - but they want clearer insight into what's working.

They need an analyst who can change that. Someone who takes performance data and turns it into clear recommendations that shape decisions. You'll own reporting and dashboards, analyse what's working and why, and be the person the Senior Marketing Manager relies on to understand campaign performance.

This is hands-on reporting and analysis - not data science, not strategy - but work that genuinely matters to how they operate.

WHAT YOU'LL DO

• Own marketing dashboards and reporting across email, website, social, paid, partnerships and events — building clear, accessible reports that stakeholders actually use
• Analyse campaign performance — understand what worked, what didn't, and why; spot trends and patterns in how audiences respond
• Produce insight and recommendations — write clear post-campaign reviews that highlight outcomes, learnings and next actions
• Support planning and measurement — help define KPIs, provide trend analysis and performance context to inform decisions

WHAT WE NEED FROM YOU

Essential:

• 3+ years' marketing reporting, analysis or insight (agency, in-house, or both)
• Strong with data tools - web analytics platforms, Excel, BI/dashboarding tools (Tableau, Power BI, Looker or similar)
• Can translate numbers into clear recommendations for non-technical people
• High accuracy and attention to detail
• Organised, efficient, able to manage multiple reporting streams and tight deadlines

Desirable:

• B2B preferably financial services background
• Experience with email marketing platforms
• GA4 or similar web analytics tools
• Basic understanding of how different channels contribute to outcomes

WHO YOU ARE

• Analytical - curious about why things happen, enjoy digging into data
• Clear communicator - can explain findings without jargon, confident with non-technical teams
• Detail-oriented - numbers need to be right
• Process-minded - spots opportunities to improve how we measure and report
• Organised and self-motivated — manage your own workload and work well across teams
• Comfortable with Excel, Word, PowerPoint

WHATS ON OFFER

• Salary: £35-40k depending on experience
• Pension: A generous 15% employer contribution!
• Annual leave: A substantial 30 days plus bank holidays
• Working pattern: Hybrid, London-based - 20% office attendance expected
• Bonus: Discretionary, based on performance
• Benefits: Life assurance, health cash plan