Marketing Manager - Maternity Cover in Hatfield, Hertfordshire

9-Month Maternity Cover | Fixed-Term Contract

We are looking for an experienced, commercially minded Marketing Manager to take ownership of the marketing function during a 9-month maternity cover period.

This is a hands-on leadership role, sitting above and working closely with a Marketing Executive. You will be responsible for ensuring the agreed marketing strategy is delivered effectively across brand, digital, content, campaigns, events and business development support.

You'll work closely with the Business Development, Design and Operations teams, as well as senior stakeholders, external agencies and specialist suppliers.

This opportunity would suit someone with strong B2B marketing experience, ideally gained within commercial property, workplace, office design, fit out, architecture, construction or a related professional services environment.

• Take ownership of the agreed marketing plan throughout the maternity cover period.
• Manage and prioritise marketing activity in line with wider commercial objectives.
• Manage, support and provide direction to the Marketing Executive.
• Work closely with Business Development, Design, Operations and senior stakeholders.
• Maintain consistency across brand, messaging and market positioning.
• Identify opportunities to improve campaigns, content and overall engagement.

• Plan and oversee targeted B2B marketing campaigns.
• Support target-account and lead-generation activity across key routes to market.
• Work closely with Business Development to ensure marketing directly supports pipeline development.
• Monitor campaign performance and adjust activity based on engagement and commercial priorities.

• Oversee HubSpot, including campaigns, email marketing, landing pages, segmentation and reporting.
• Ensure CRM and marketing data is accurate, structured and commercially useful.
• Monitor campaign performance, engagement and lead generation.
• Support the Marketing Executive with day-to-day digital activity where required.

• Own the overall content plan across the website, social media, email campaigns and external communications.
• Identify projects, case studies, insights, workplace trends and company news to develop into engaging content.
• Review and approve copy and creative output.
• Oversee website content and updates.
• Coordinate photography, video, design and other external creative resources.

• Lead the external events programme from initial planning through to delivery and follow-up.
• Manage invitations, attendee targeting, suppliers, venues and event logistics.
• Work with Business Development to maximise the commercial value of events.
• Ensure effective post-event follow-up through HubSpot and other channels.

• Manage relationships with external agencies, freelancers and specialist suppliers.
• Coordinate briefs, timelines and deliverables.
• Monitor marketing expenditure against agreed budgets.
• Ensure external partners consistently deliver the required quality and value.

• Produce clear reporting across marketing activity, campaigns, events and digital engagement.
• Track relevant KPIs through HubSpot and other platforms.
• Provide senior stakeholders with visibility of performance and progress.
• Highlight risks, opportunities and areas requiring additional focus.

We are looking for someone who can confidently take ownership of an established marketing function while remaining close to delivery.

You should have:

• Previous experience as a Marketing Manager, Senior Marketing Executive, Campaign Manager or similar.
• Strong B2B marketing experience.
• Experience managing or mentoring a Marketing Executive or junior marketer.
• Strong knowledge of HubSpot or comparable CRM/marketing automation platforms.
• Experience across digital marketing, email campaigns, social media, websites and content.
• Experience planning and delivering external events.
• Excellent written communication and copywriting skills.
• Confidence working directly with senior stakeholders and Business Development teams.
• Experience managing external agencies and suppliers.
• Strong organisation and project-management skills.
• A commercially focused approach to marketing.
• The ability to manage multiple priorities and work autonomously.

Experience within commercial office fit out, workplace design, commercial property, architecture, construction, interiors or a related B2B environment would be highly advantageous.

This is not purely a strategic position. We are looking for someone who can take ownership of the marketing function while remaining hands-on when required.

You'll provide direction to the Marketing Executive while ensuring campaigns, content, events, digital marketing and business development initiatives continue to move forward.

The successful candidate will be commercial, organised, confident and self-directed, with the judgement to manage priorities, make decisions and maintain momentum throughout the maternity cover period.

Contract: 9-month fixed-term maternity cover

Eden Brown is acting as an Employment Business in relation to this vacancy.