Marketing Manager

An exciting opportunity for a Marketing Manager to join a growing consumer brand, taking ownership of strategic marketing plans, product innovation, and customer engagement initiatives. The role combines commercial responsibility with creative brand leadership in a collaborative hybrid working environment.

Client Details

Our client is a well-established FMCG business based in Berkshire.

Description

• Develop and execute brand plans to drive sustainable growth, market share, and profitability.
• Own the delivery of integrated marketing campaigns across digital, retail, and shopper channels.
• Analyse consumer, customer, and market insights to identify growth opportunities and inform strategic decisions.
• Manage new product development (NPD) and product launches from concept through to market execution.
• Collaborate closely with Sales, Category, Insights, and Supply Chain teams to deliver commercial objectives.
• Monitor brand performance, track key KPIs, and provide actionable recommendations to optimise results.
• Manage marketing budgets, ensuring effective allocation of resources and return on investment.
• Support customer presentations and work with retail partners to maximise brand visibility and performance.
• Lead agency relationships and external partners to ensure campaigns are delivered on time and to a high standard.
• Stay abreast of industry trends, competitor activity, and consumer behaviour to maintain a competitive advantage.
• Contribute to the wider business strategy through innovative thinking and cross-functional collaboration.
• Ensure all marketing activity aligns with brand guidelines and supports long-term business objectives.

Profile

A successful Marketing Manager should have:

• Proven experience in the FMCG industry, ideally within a regulated sector.
• Demonstrated success in developing and delivering brand strategies that drive growth, market share, and consumer engagement.
• Experience leading integrated marketing campaigns across multiple channels, including digital, shopper, and retail activation.
• Strong commercial acumen with the ability to analyse market trends, consumer insights, and campaign performance to inform decision-making.
• Experience managing innovation projects and product launches from concept through to market execution.
• Ability to build strong relationships and collaborate effectively with cross-functional teams including Sales, Category, Finance, and external agency partners.
• Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
• A proactive, hands-on approach with strong communication and stakeholder management capabilities.
• Degree educated in Marketing, Business, or a related discipline is preferred.

Job Offer

• Competitive salary dependent on the level of experience.
• Hybrid working model
• Permanent position with opportunities for professional growth.

If you're interested in this Marketing Manager role, apply now.

People are at the heart of Michael Page. We are committed to creating an inclusive environment. As an inclusive recruiter we welcome applications from people of all backgrounds, identities and experiences. If you require any adjustments or accommodations during the recruitment process, we'll work with you to ensure you can perform at your best