Marketing Mix Modelling (MMM) Lead in London, Greater London

Marketing Effectiveness Lead

Marketing Mix Models (MMM)

Location: London, United Kingdom (Hybrid: Tuesday, Wednesday & Thursday in-office)

Contract: 12-Month Contract

Pay Rate: £46.15 per hour

About the Role

We are seeking an experienced Marketing Effectiveness Lead to join a high-performing team focused on driving business growth through data-driven sales strategies, customer insights, and marketing effectiveness solutions.

This role will suit someone with a strong background in digital advertising, media effectiveness, marketing analytics, or commercial strategy who is passionate about helping clients unlock growth opportunities through consultative selling and actionable insights.

You will work closely with customers, agencies, and cross-functional stakeholders to develop strategic recommendations, deliver workshops, support product adoption, and identify revenue growth opportunities.

Key Responsibilities

• Analyse complex business and marketing data to uncover actionable insights and strategic opportunities.
• Deliver data-driven recommendations to clients, stakeholders, and leadership teams.
• Build and strengthen relationships with customers and internal stakeholders, acting as a trusted advisor.
• Develop and execute sales and product strategies to drive adoption, revenue growth, and customer success.
• Lead client-facing workshops, presentations, and strategic discussions.
• Identify opportunities to improve processes, workflows, and product effectiveness.
• Share best practices, sales strategies, and market intelligence across teams.
• Collaborate with cross-functional teams to create solutions that address client challenges and business objectives.
• Influence stakeholders through strong commercial acumen, strategic thinking, and consultative engagement.

Required Experience

Expertise in running Marketing Mix Models (MMM) from either a client-side or agency environment.

Strong experience in:

• Sales and partnership strategy
• Marketing analytics and data interpretation
• Customer consulting and stakeholder management
• Opportunity and pipeline management
• Strategic problem-solving
• Influencing and negotiation
• Revenue growth initiatives
• Presenting recommendations to senior stakeholders

Preferred Experience

• Experience working in a consultative client-facing role.
• Understanding of advertising effectiveness and brand measurement methodologies.
• Knowledge of digital marketing, media measurement, and marketing performance analysis.
• Experience translating complex data into clear business recommendations.

Ideal Candidate

You are commercially minded, analytical, and comfortable working with senior stakeholders. You can turn data into compelling stories, drive strategic conversations, and help businesses make informed decisions that deliver measurable outcomes.

Adecco acts as an employment agency for permanent recruitment and an employment business for the supply of temporary workers. The Adecco Group UK & Ireland is an Equal Opportunities Employer.

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