National Account Manager

National Account Manager - Grocery

Location: St Albans, Hertfordshire

Salary: Competitive

The Business

Our client is a leading FMCG business with a portfolio of well-loved healthy snacking brands sold across the UK and internationally. Built on strong consumer demand, innovation and category leadership, the business continues to deliver impressive growth and is investing heavily in its next phase of expansion. This is an exciting opportunity to join a high-performing commercial team and play a key role in driving growth across major retail customers.

The Role

As National Account Manager, you will take ownership of key grocery accounts, developing and delivering customer strategies that maximise sales, profitability and brand presence.

Working closely with Category, Marketing, Supply Chain and Field Sales teams, you will be responsible for building strong customer partnerships, delivering joint business plans and ensuring exceptional execution both in-store and online.

Key Responsibilities

• Develop and deliver strategic account plans to achieve sales, profit and volume targets
• Own customer P&L, forecasting and budget management
• Build strong relationships across buying, category, supply chain and commercial functions within customer accounts
• Lead annual negotiations, range reviews and promotional planning
• Deliver joint business plans that create sustainable growth for both customer and business
• Work closely with Category and Marketing teams to utilise insights that drive commercial performance
• Maximise availability, distribution, visibility and promotional compliance across accounts
• Collaborate with Field Sales teams to ensure excellent in-store execution
• Analyse customer, market and category performance to identify growth opportunities
• Manage retailer systems and ensure accurate forecasting and reporting.

About You

We are looking for an ambitious and commercially driven National Account Manager, or a high-performing National Account Executive ready to step into their first NAM role.

Experience & Skills

• FMCG account management experience with major grocery customers
• Strong commercial acumen with experience managing P&L responsibility
• Proven track record of delivering sales growth and commercial results
• Excellent negotiation and influencing skills
• Strong analytical capability with the ability to translate data into actionable insights
• Ability to build long-term customer relationships and work cross-functionally
• Highly organised with strong forecasting and planning skills
• Resilient, tenacious and results-focused approach
• Experience within snacking, grocery or wider FMCG categories would be advantageous
• Exposure to eCommerce or digital retail channels would be beneficial.

What's On Offer

• Opportunity to join a fast-growing, market-leading FMCG business
• Ownership of key retail accounts with genuine autonomy
• Collaborative, entrepreneurial culture
• Excellent career development opportunities within a growing international organisation
• Competitive salary, bonus and benefits package

The Advocate Group is a leading UK recruitment partner to the FMCG and consumer products sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified candidates. By applying, you agree to our Privacy Policy. The Advocate Group is acting as an employment agency in relation to this vacancy.