National Business Development Manager in Manchester

National Business Development Manager – Fine Wine

Location: UK Wide (Home-Based) | National Travel Required
Basic Salary: Up to £55,000
OTE: £70,000 + Car Allowance

Drive Growth. Develop Customer Relationships. Grow a Premium Wine Portfolio.

We're recruiting on behalf of a well-established organisation operating within the foodservice and distribution sector, looking to appoint a National Business Development Manager to drive growth within its wine category, with a particular focus on fine wine.

This is a fantastic opportunity for a commercially minded sales professional with a background in wine or drinks to develop existing customer relationships, identify new revenue opportunities and expand the organisation's presence across multiple sectors.

This isn't a traditional cold-calling role. You'll have access to an established customer base, working alongside internal teams to identify opportunities, strengthen partnerships and maximise the potential of existing accounts.

The position is fully remote and can be based anywhere in the UK, with national travel required.

The Role

You'll be responsible for driving business development and increasing the performance of the wine category across a diverse customer base.

Key responsibilities will include:

• Developing and growing existing customer accounts, identifying opportunities to increase revenue and expand product ranges.

• Working alongside internal teams to identify new opportunities across different customer markets.

• Driving new business growth through existing relationships and identifying opportunities to secure additional customers.

• Building strong relationships with key decision-makers and senior customer stakeholders.

• Developing and delivering commercial plans to maximise revenue and profitability.

• Using your wine knowledge to advise customers, recommend products and develop their fine wine offering.

• Supporting customer presentations, wine training and category development initiatives.

• Monitoring account performance, pricing and margins to identify further growth opportunities.

• Working collaboratively with internal sales and commercial teams to deliver business objectives.

• Travelling nationally to meet customers and develop key relationships.

About You

We're looking for someone who combines a strong commercial sales background with genuine knowledge and enthusiasm for wine.

You'll ideally have:

• Previous experience in business development, account development or commercial sales.

• Experience within wine, drinks distribution, spirits, foodservice, wholesale or hospitality.

• WSET Level 2 qualification in Wines (essential).

• A good understanding of the fine wine market and wider drinks category.

• A proven ability to develop customer relationships and grow existing business.

• Strong negotiation, presentation and influencing skills.

• Commercial awareness, including an understanding of pricing, margins and profitability.

• Confidence engaging with senior decision-makers.

• A proactive, organised and results-driven approach.

• Full UK driving licence and flexibility to travel nationally.

What's on Offer?

• Basic salary of up to £55,000.

• Realistic OTE of £70,000.

• Car allowance.

• Performance-related bonus and additional incentives for new business growth.

• Fully remote working, with the flexibility to be based anywhere in the UK.

• National-level responsibility within a growing commercial operation.

• Opportunity to develop an established customer portfolio and influence category growth.

• Ongoing professional development and long-term career opportunities.

• Competitive wider benefits package.