National Sales Manager

NATIONAL SALES MANAGER

Location : Home-based – UK Wide (Proximity to central UK or Manchester preferred)

Salary : Circa £65,000 – £75,000 Basic + Attractive Bonus Structure, Company Car, Life Assurance, Health Cash Plan & Contributory Pension

INTRODUCTION

Are you a proven sales leader with a track record of driving commercial growth and inspiring high-performing teams? A leading name in the kitchen, bedroom, and bathroom (KBB) sector is seeking an ambitious, strategic, and commercially focused National Sales Manager to lead their nationwide sales operations and expand market presence across the UK.

ABOUT THE COMPANY

Our client is a well-established and ambitious manufacturer and distributor operating within the interiors and building products sector. Part of a wider dynamic group, the business prides itself on delivering high-quality product ranges and exceptional service to independent retailers, merchants, developers, and trade specialists throughout the UK.

THE ROLE

As National Sales Manager, you will play a pivotal role in delivering sustainable, profitable sales growth by leading and developing an experienced team of field-based Area Sales Managers. Alongside your leadership responsibilities, you will hold direct responsibility for managing and expanding a portfolio of key strategic national accounts.

KEY RESPONSIBILITIES

• Develop and execute the national sales strategy to achieve ambitious growth and profitability targets across the UK.

• Lead, coach, and inspire a field-based team of Area Sales Managers, setting clear objectives, performance measures, and individual development plans.

• Conduct regular field visits, joint customer calls, and structured performance reviews to foster a high-performance sales culture.

• Directly manage, develop, and grow selected strategic national accounts, building long-term relationships with key decision-makers and leading commercial negotiations.

• Drive new business acquisition and customer penetration across independent retailers, merchants, developers, and contractors.

• Monitor competitor activity, industry trends, and market feedback to identify new business opportunities and support product development.

• Deliver accurate sales forecasting, pipeline analysis, and performance reporting using CRM and business intelligence tools.

• Collaborate cross-functionally with operations, marketing, product, and customer service teams to ensure seamless service delivery and support key product launches.

ABOUT YOU

• Essential: Proven track record of success in a senior sales leadership role, with direct experience managing and developing field-based sales teams.

• Essential: Strong commercial acumen with a history of driving profitable revenue growth and negotiating major national accounts.

• Essential: Excellent communication, presentation, and leadership skills, with the ability to manage a nationally dispersed team effectively.

• Essential: Full UK driving licence and willingness to undertake extensive nationwide travel, including regular visits to the Manchester display centre/trade counter and Group Headquarters in Ireland.

• Desirable: Experience within the KBB, kitchen, furniture, interiors, building products, merchanting, construction, or home improvement sectors.

• Desirable: Proficiency in CRM systems, sales performance analytics, and business/marketing-related qualifications.

• Attributes: An inspirational leader, strategic thinker, and relationship builder who is results-driven, highly organised, and passionate about customer satisfaction.

BENEFITS

• Competitive basic salary of £65,000 – £75,000 (depending on experience)

• Attractive performance-related bonus structure

• Company car

• Life Assurance scheme

• Health cash plan

• Contributory pension plan

WHY APPLY? This is an outstanding opportunity to take a high-visibility leadership position within an expanding business that values autonomy and strategic input. Offering flexible home-working anywhere in the UK, leadership of an established team, and strong long-term career progression within the wider group structure, this role provides the platform to make a significant impact on nationwide commercial success.

CLOSING STATEMENT Simon Acres Recruitment are acting as the employment agency for this vacancy. Applicants must have the legal right to work in the UK unless otherwise stated.