Part Time Marketing Executive in Poole, Dorset

Location: Poole (hybrid after probation but within 1 hours commute of Poole)

Salary: £20.19ph - £23.08 ph

Benefits: 20 days holiday (pro rata) + bank holidays, pension, parking, laptop

Hours: 20 hours per week – flexible around school hours

Aspire Jobs are working in an exclusive partnership with our client who operates in and around the hospitality/sporting industries.

This new Marketing Executive role will support brand awareness and build a consistent, practical marketing programme.  This will support trade enquiries, brand awareness and ecommerce sales across the UK and Europe, working closely with a Sales Executive.

As a successful Marketing Executive you will have:-

• Practical experience creating and delivering marketing content across social media, email and websites
• Strong copywriting and attention to detail, with the ability to maintain a consistent brand voice
• Experience using a website content management or ecommerce system and confidence learning WooCommerce
• Ability to interpret basic marketing and ecommerce analytics and turn findings into practical improvements
• Strong planning and coordination skills, with the ability to deliver a focused programme within part-time hours

Whilst not essential if you have this experience, it would be desirable

WooCommerce experience; wine, drinks, hospitality or premium consumer brand experience; familiarity with email platforms, simple design tools, product photography or event marketing.

Job Responsibilities of the Marketing Executive

Brand and marketing management

• Management of brand assets, content, calendars and performance reporting
• Maintain a consistent brand voice and visual presentation across customer communications, social channels and the website

Content campaigns and ecommerce

• Plan, create and publish social media and other content that communicates the product and supports agreed commercial priorities
• Prepare and send email campaigns, maintain audience lists and coordinate campaign content and timing
• Keep website and Ecommerce product pages, imagery, copy and promotions current; check links and the customer journey, and coordinate technical support where needed
• Deliver agreed campaigns that support ecommerce orders and trade enquiries, working within approved budgets and agreed processes for customer data
• Support product tastings and events through promotion, materials and coordination; pass enquiries and leads to the person responsible for sales

Measurement and coordination

• Track useful measures across social, email, website and ecommerce activity; report what generates engagement, enquiries and orders, with recommended improvements
• Coordinate with sales on customer questions, upcoming activity and lead handover
• Manage routine content and campaign administration
• Agree scope and specialist support before major website development, new channels or additional campaigns. Direct prospecting, sales negotiation and account ownership sit with sales

This is a great opportunity to join a small but growing business to help them on their growth journey.  It would suit someone who has perhaps worked full time and has a wealth of marketing experience, but who is now looking for part-time work.

You do need to drive and have transport to get to any events that take place across the UK