Performance Marketing Manager

Performance Marketing Manager

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At Bloor Homes, we take pride in creating high-quality new homes and helping customers take the next step with confidence. We are looking for a Performance Marketing Manager to join our Group Sales & Marketing team at our Head Office in Measham, Derbyshire (DE12 7JP).

This is a key role in shaping and optimising performance marketing activity across the business, supporting high-quality lead generation, customer engagement and sales performance across new developments and active outlets. Working closely with group and regional teams, you will turn data and insight into clear, commercially focused action that improves campaign performance, lead quality, budget efficiency and the customer journey.

MAIN DUTIES

• Plan, deliver and optimise performance marketing activity across paid search, paid social, display, retargeting and other relevant channels.
• Support new development launches and active outlets with targeted campaigns designed to generate high-quality leads.
• Work with regional sales and marketing teams to understand priorities, stock requirements, launch timings and local market conditions.
• Use performance data and customer insight to improve lead volume, lead quality, cost efficiency, conversion and overall marketing effectiveness.
• Support EDM planning and optimisation, improving engagement, response and lead generation.
• Manage agency, platform and supplier relationships to ensure activity is delivered accurately, effectively and to a high standard.
• Report on campaign performance, budget utilisation, lead trends and key insights, providing clear recommendations for stakeholders.
• Manage budgets, tracking and campaign processes in line with business requirements and relevant legal, privacy and data standards.

• ESSENTIAL SKILLS / ATTRIBUTES  
• Strong experience in performance marketing, digital acquisition or growth marketing within a commercially focused business.  Ideally in the property sector or consumer marketing space.
• Confident working across paid search, paid social, display, retargeting, reporting, attribution and performance metrics.
• Proven ability to improve lead quality, conversion performance, budget efficiency and return on investment.
• Able to translate data and insight into clear recommendations that support commercial decision-making.
• Commercially astute, organised and collaborative, with the confidence to work effectively with internal teams, agencies and partners.

COMPANY BENEFITS

• Company car, phone and workstation
• Bupa healthcare cover
• Scottish Widows Pension Scheme
• 33 days holiday entitlement (including bank holidays)
• Group Staff Discount at Triumph Motorcycles ltd.
• Competitive discount on our homes (dependent upon the property and location)

If you are commercially minded, data-led and ready to make a meaningful impact within a respected 5-star housebuilder, we would welcome your application.