PR & Influencer Manager

PR & Influencer Manager - Fashion Brand

Manchester

Salary - £45k - £50k

• Flexible & Hybrid Working

• Huge growth & progression opportunities!

& much more!

Overview:

Zachary Daniels are partnered with a fast-growing contemporary fashion brand focused on creating elevated, trend-led collections with an emphasis on quality, versatility, and accessible luxury.

The Role:

This is a highly hands-on and influential role for someone who understands the power of storytelling, relationships and talent in building a modern fashion brand. From managing the PR team and securing standout media coverage, to developing high-impact creator partnerships and delivering memorable brand experiences, you will play a key role in the continued growth and positioning of the business.

Key Responsibilities:

• Own and lead the influencer marketing strategy, ensuring activity delivers against both brand and commercial objectives.

• Build and nurture relationships with creators, talent, agencies and key tastemakers across fashion, lifestyle and culture.

• Identify and secure paid partnerships, ambassador opportunities and VIP talent collaborations.

• Manage influencer campaigns end-to-end, from outreach and negotiation through to briefing, execution and reporting.

• Develop and oversee gifting and seeding activity, building authentic and long-term creator relationships.

• Work closely with the Head of Brand Marketing to deliver an impactful PR strategy that increases brand awareness and desirability.

• Manage the day-to-day relationship with the external PR team, ensuring activity is aligned with wider brand and commercial priorities.

• Build strong relationships with journalists, editors, stylists and key industry contacts.

• Proactively identify opportunities for editorial coverage, features, interviews and brand storytelling.

• Support the planning and delivery of impactful PR, influencer and community events.

• Manage the PR & Influencer Assistant.

About You:

• Proven experience within PR, influencer marketing, talent partnerships or brand marketing, ideally within fashion, beauty or lifestyle.

• A strong network of creator, talent, media, stylist and team contacts.

• Commercially minded, with experience using influencer marketing and PR to drive both brand awareness and revenue.

• Excellent relationship-building, communication and negotiation skills.

• Strong understanding of the contemporary fashion, influencer and social media landscape.

• Experience managing paid creator, influencer, talent or ambassador partnerships.

• Highly organised with the ability to manage multiple projects, campaigns and deadlines in a fast-paced environment.

• Strong analytical skills, with experience measuring campaign performance and optimising activity against KPIs.

Why Apply:

• Join a high-growth contemporary fashion brand at an exciting stage of its journey.

• Take ownership of the PR, influencer and talent strategy with genuine scope to make an impact.

• Work across fashion, culture, creators and media, building relationships with high-profile talent and tastemakers.

• Have the opportunity to shape and grow the brand's profile, visibility and cultural relevance.

• Combine strategic thinking with hands-on execution across PR, influencer campaigns and events.

• Work closely with senior marketing leadership and have real influence over the wider brand marketing strategy.

• Be part of a fast-paced, entrepreneurial environment where ideas are encouraged and decisions happen quickly.

BH37250