Regional Manager

Are you a driven, commercially minded sales professional with experience in garden retail, DIY, or home & gift? This is an exciting opportunity to join a growing business within the sector.

Managing a well-established North & Midlands territory, you'll play a key role in driving sales, developing accounts, and positioning a full product range.

About You

• Proven field sales experience within garden retail, DIY, home & gift, or similar sectors
• Strong ability to sell a category or product range, not just individual products
• Commercially aware, proactive, and self-sufficient
• Confident relationship builder with strong account management skills
• Able to manage a large territory effectively and prioritise workload
• Must live within the sales patch

Additionally, you may have:

• Experience within FMCG or repeat purchase product environments
• Exposure to launching or growing new product categories
• Experience with online or e-commerce accounts
• Familiarity with an ordering systems (training provided)

The Role

As Regional Sales Manager, you'll take ownership of a North & Midlands territory, focusing primarily on Garden Centres, Home & Gift retailers, and some DIY accounts.

You will:

• Manage and grow existing customer relationships across your region
• Identify and win new business opportunities
• Sell and promote full product ranges and categories
• Drive uptake of a newly launched bird food range
• Develop category-led strategies with customers
• Manage a mix of field-based and online accounts
• Attend trade shows and customer events
• Travel across your territory with regular overnight stays (fully covered)
• Occasionally attend international trips

This is a high-autonomy role suited to someone who thrives on ownership, growth, and building long-term customer relationships.

About the Business

Our client is an established and well-respected supplier within the garden retail industry, known for delivering innovative and high-quality products.

What's On Offer?

• Uncapped commission structure (typically ~10%, but higher earning potential for driven individuals)
• Quarterly bonus payments
• Choice of company car (flexible options)
• Fuel card included with company car
• All travel and hotel expenses covered
• Daily lunch allowance
• 23 days holiday + bank holidays
• Company iPhone, iPad, and laptop
• Training provided, including systems

What's Next?

For an informal chat, please call me, Rae, on (phone number removed), email (url removed), or send me a message on LinkedIn if you think you tick the majority of boxes for this role.

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