Regional Sales Manager - China & Asia

Position: Regional Sales Manager – China & Asia

Company: Inspection Systems

Location: Stockport, Greater Manchester, UK

Reporting to: Head of Sales UK

Salary:  OTE £70k (uncapped)

The Opportunity

We are a UK-based technology company providing advanced glass inspection and quality control systems, expanding into China as a priority strategic market.

This UK-based role is designed for a commercial professional who understands the Chinese manufacturing landscape and can both analyse the market and win new business.

You will begin by building a clear, data-driven understanding of the float glass industry in China, then transition into a full sales leadership role, driving growth across China and, over time, wider Asia.

The successful candidate must live within commuting distance of our Stockport office and will be expected to work from the office four days per week when not travelling. The role involves a significant amount of travel, particularly across China and wider Asia.

The Mission

Phase 1 – China Market Mapping & Insight

• Map float glass manufacturers, plants, and production capacity across China
• Identify key decision-makers and buying structures within target accounts
• Analyse current inspection solutions, competitors, and technology gaps
• Build a practical, prioritised target account list and market strategy

Phase 2 – New Business Growth (China → Asia)

• Develop and convert a strong pipeline within China
• Engage customers directly at plant and management level
• Lead the full sales cycle: prospecting, technical discussions, negotiation close
• Expand successful commercial activity into wider Asian markets

What You’ll Be Responsible For

• Driving new customer acquisition and revenue growth in China
• Establishing the company’s presence and credibility in the local market
• Building relationships with plant managers, engineers, and decision-makers
• Positioning technical value and ROI to Chinese manufacturing customers
• Managing long, complex sales cycles for capital equipment
• Providing clear market feedback and insights to the UK headquarters
• Undertaking significant and frequent international travel, particularly across China and wider Asia

What We’re Looking For

• 5+ years of experience in technical B2B sales within China
• Strong track record of developing new customers and closing complex deals
• Experience working with industrial or manufacturing clients
• Deep understanding of how business is done in China (commercial, cultural, and practical)
• Ability to work independently while coordinating with an international team
• Fluent spoken and written Mandarin Chinese and English
• Must live within commuting distance of the Stockport office
• Able to work from the Stockport office four days per week when not travelling
• Willing and able to undertake significant international travel across China and wider Asia

Strong Advantage

• Experience in glass manufacturing or related industries
• Exposure to inspection systems, automation, or machine vision
• Existing network within Chinese industrial sectors
• Engineering or technical background
• Experience working with international companies

What Success Looks Like

• A clearly defined and validated China market landscape
• Strong relationships with key industry players
• A growing pipeline of qualified opportunities
• New customer wins and repeatable sales approach
• Expansion into broader Asia markets

What’s on Offer

• Competitive salary aligned with the UK market
• Uncapped commission structure
• Opportunity to represent advanced UK technology across China and wider Asia
• Direct interaction with international leadership
• Long-term career path to build and lead the Asia region