Regional Sales Manager in Letchworth Garden City, Hertfordshire

Regional Sales Manager – South/ South East of England

About the Role

Join an ambitious, growing business investing in its people, products, systems and customer experience.

The company is looking for a driven and commercially minded Regional Sales Manager to join its sales team and take ownership of sales growth across the East and South East of England.

This is an excellent opportunity for an experienced B2B field sales professional with a background in the welding, fabrication or industrial sectors.

The Opportunity

You’ll be responsible for growing sales and profitability across the East and South East of England by:

• Developing and strengthening existing customer relationships

• Winning new customers and identifying new business opportunities

• Increasing share of customer spend

• Promoting a portfolio of welding, cutting, PPE and associated industrial products

• Building relationships with key decision-makers

• Providing customers with practical, commercially focused solutions

• Monitoring competitor activity and identifying market opportunities

You’ll act as a trusted advisor to customers, combining technical understanding with a proactive, consultative approach to sales.

About You

You’re a confident, motivated sales professional who enjoys working in the field, meeting customers and winning business.

You’ll have experience within the welding, fabrication, engineering or manufacturing sectors, alongside a good understanding of welding consumables, processes and related products.

You’ll be:

• Experienced in B2B field sales and territory management

• Skilled in both account development and new business acquisition

• Commercially driven and motivated by achieving targets

• Confident communicating and negotiating with customers at all levels

• Proactive, organised and comfortable working independently

• A natural relationship builder with a consultative sales style

• Resilient, positive and motivated to succeed

• Comfortable using CRM systems and sales reporting tools

• The holder of a full UK driving licence

What You’ll Bring

We’re looking for someone who doesn’t simply manage a territory — they grow it.

You’ll identify opportunities, build strong customer relationships and turn them into sustainable, profitable sales. You’ll also work closely with customer service, commercial, marketing and operations teams to deliver an excellent customer experience.

If you have relevant industry experience, commercial ambition and the drive to make things happen, we’d love to hear from you.

Take the next step in your sales career and help drive business growth.