Regional Sales Manager (South)

The Hire Place LLP

Regional Sales Manager (South) – Primary Switchgear
Location: Home-based with regular travel across Southern UK (territory covering South Birmingham and below)
Base: hybrid/home-based

The Opportunity
An exciting opportunity has arisen for an experienced Regional Sales Manager to join a leading manufacturer within the electrical distribution sector. This is a key role focused on driving sales growth across Southern UK, with a particular emphasis on expanding the Primary Switchgear offering. 
You'll take ownership of a well-established territory, managing key customer relationships while identifying and developing new business opportunities. Working closely with internal technical, tendering and customer service teams, you'll play a vital role in delivering ambitious sales targets and supporting long-term business growth.

The Role
Reporting into the Industrial Sales Team, you will:

  • Manage and grow sales across an assigned Southern UK territory.
  • Promote a comprehensive range of medium and low voltage electrical distribution products, with a strong focus on Primary Switchgear.
  • Develop strategic relationships with both new and existing customers.
  • Maximise opportunities within key accounts while identifying new business.
  • Lead and support one Sales Engineer within the territory.
  • Work collaboratively with Tendering, Technical and Customer Service teams to deliver outstanding customer solutions.
  • Achieve and exceed sales, profitability and growth targets.
  • Maintain accurate sales forecasts and pipeline activity.
  • Travel throughout the UK as required, with occasional international travel.

About You
We're looking for a commercially driven sales professional who combines technical knowledge with excellent relationship-building skills.

Essential experience

  • Proven success in technical field sales.
  • Strong knowledge of LV/MV electrical equipment.
  • Demonstrable experience selling Primary Switchgear (essential).
  • Experience working with or selling into DNOs, IDNOs, EPCs or related utility markets.
  • Full UK driving licence.
  • Based within the Southern UK region.

Personal Attributes

  • You'll be someone who is:
  • Energetic, positive and enthusiastic.
  • Highly personable with excellent communication skills.
  • Adaptable and able to respond quickly to changing priorities.
  • Commercially focused with strong negotiation skills.
  • Organised and capable of managing a busy workload.
  • Self-motivated with a proactive approach to developing customer relationships.

What's on Offer?

  • Competitive Salary
  • £7,000 car allowance or company car
  • Home-based/hybrid working
  • Established sales territory
  • Opportunity to play a key role in the growth of an expanding Primary Switchgear product range
  • Ongoing professional development and career progression within a growing engineering business


This role will suit candidates with the previous titles of: Sales Manager, Head of Sales, Business Development Manager, Territory Sales Manager, Area Sales Manager

The Hire Place LLP is acting as a recruitment agency on behalf of it's client.

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