Regional Sales Manager UK & IRE

Head of Sales / Regional Sales Manager – UK & Ireland

📍 UK Wide | Full-Time

We are working with a market-leading manufacturer specialising in innovative solutions designed for healthcare and custodial environments. With strong global growth across EMEA, North America, and Asia-Pacific, the business is continuing to invest in its UK sales function and is now seeking a senior sales leader to drive performance and expansion across the UK & Ireland.

The Role

This is a hands-on leadership position, responsible for leading, developing, and motivating a team of Project Consultants to deliver revenue growth, strengthen strategic relationships, and build a high-performing sales culture.

You’ll play a key role in shaping regional strategy while remaining close to the field—coaching, supporting, and driving performance across the team.

Key Responsibilities

Leadership & Team Development

• Lead, coach, and develop a team of sales professionals
• Create a culture of accountability, performance, and continuous improvement
• Conduct regular performance reviews and set clear targets and development plans
• Support recruitment, onboarding, and succession planning

Field Leadership & Coaching

• Spend time in the field supporting customer engagement and deal progression
• Provide live coaching on sales approach, negotiation, and closing strategies
• Identify capability gaps and implement development plans

Sales Performance & Pipeline Management

• Deliver regional revenue and growth targets
• Monitor pipeline, activity levels, and conversion performance
• Ensure strong CRM discipline and accurate forecasting
• Analyse trends and implement corrective actions

Strategic Account Development

• Lead growth across key strategic and enterprise accounts
• Build senior-level relationships with customers
• Support team members in identifying and developing opportunities

Major Opportunities

• Oversee high-value and complex sales opportunities
• Lead commercial strategy, negotiations, and presentations
• Coordinate internal stakeholders to secure successful outcomes

Regional Planning

• Develop and execute the regional sales strategy
• Lead planning sessions and quarterly business reviews
• Maintain strong market awareness and competitor insight

What We’re Looking For

Proven experience leading and developing a B2B sales team

Strong track record of delivering against revenue targets

Experience managing strategic accounts and complex sales cycles

Commercially aware with excellent negotiation skills

Strong leadership presence with a coaching mindset

Analytical approach to sales performance and forecasting

Ability to influence stakeholders at all levels

Personal Attributes

Results-driven and highly accountable

Strong communicator and relationship builder

Customer-focused and commercially astute

Proactive, organised, and resilient

Comfortable operating in a fast-paced, growth environment

What Success Looks Like

Building a high-performing, engaged sales team

Consistently delivering revenue and growth targets

Strengthening key customer relationships

Improving pipeline quality and conversion

Embedding a strong sales culture across the region

📩 For a confidential discussion, please contact SFR Recruitment Solutions

Construction Recruitment Consultancy, dealing exclusively with Construction Jobs, Construction Vacancies and Specification Positions within:  Door, window, Hardware, Ironmongery, Locks, Fenestration, Hinges, Architectural, Interior Products, Access Control, Fire, Security, Building Products, Fixing, Fasteners, Construction