Retail In-Store Marketing Manager

Retail In-Store Marketing Manager

Location: West Midlands

Hybrid: 3 days a week on-site, 2 days from home

Salary: £40,000 - £45,000

Job Purpose

Lead the planning and execution of In Store campaigns and point of sale across a multi-site retail estate. Responsible for delivering engaging and commercially effective point of sale that drives customer spend and customer engagement.

Key Accountabilities

In Store Campaign Planning & Execution
- Develop and deliver in store marketing campaigns aligned to business objectives, seasonal opportunities, and category priorities.
- Manage end-to-end point of sale delivery from briefing and creative development through to implementation and post-campaign evaluation.
- Collaborate with internal teams and external partners to create impactful point-of-sale materials.
- Ensure all activity aligns with the wider marketing strategy and brand objectives.

Retail Marketing & Promotions
- Plan and deliver retail marketing initiatives that support commercial performance and customer engagement on time and to budget.
- Coordinate campaign execution across merchandising, signage, promotional materials, and retail communications.
- Partner with commercial, category, and operational teams to support key trading periods, promotions, and product launches.
- Develop customer-focused activation initiatives, including experiential marketing, sampling programmes, and loyalty campaigns.
- Identify potential process improvements across the point of sale process, including but not limited to planning schedules, elements and material selection and the instore communication process.

Performance & Insights
- Evaluate campaign performance using sales data, customer engagement metrics, and operational KPIs to understand what drives success.
- Monitor market trends, competitor activity, and emerging opportunities to drive continuous improvement.

Stakeholder Management
- Work collaboratively with cross-functional teams to ensure campaigns are commercially effective and operationally deliverable.
- Manage relationships with agencies, suppliers, and creative partners to ensure high-quality execution and value.

Knowledge, Skills & Experience
- Retail and Point of sale experience.
- Strong understanding of customer behaviour and retail marketing principles.
- Excellent project management and stakeholder engagement skills.
- Strong creative judgement and attention to detail.
- Experience managing external suppliers and agencies.
- Ability to interpret performance data and translate insights into action.
- High proficiency in Microsoft Office applications.
- Strong communication and presentation skills.