Sales and Marketing Manager

Our client, a leading packaging solutions provider based in Kimbolton, Cambridgeshire, is seeking an experienced Sales & Marketing Manager to lead and align both their sales and marketing functions. This is a pivotal leadership role responsible for driving revenue and margin growth, strengthening market presence, and ensuring a cohesive, insight-led commercial strategy across the business.

The successful candidate will oversee the full sales operation, alongside developing and executing the company's marketing strategy. This role offers a unique opportunity to shape the commercial direction of the business at an exciting stage of growth.

Key responsibilities

Sales Leadership & Strategy

• Lead, manage, and develop the entire sales function, including Field Sales, Internal Account Management, and Business Development teams
• Set and deliver sales targets, forecasts, and budgets aligned with overall business objectives
• Report sales KPIs, optimisations, insights, and performance metrics to the leadership team
• Develop and implement a clear sales strategy to drive new business acquisition and account growth
• Monitor sales performance metrics and provide regular reporting, insights, and improvement plans to the leadership team
• Coach and mentor the sales team to improve performance, capability, and engagement
• Identify new market opportunities, sectors, and routes to market
• Work closely with key customers to strengthen relationships and maximise long-term value
• Ensure effective pipeline management and CRM utilisation across all sales teams

Marketing Strategy & Execution

• Develop and execute a results-orientated multi-channel marketing strategy aligned with business goals
• Report marketing KPIs, optimisations, insights, and performance metrics to the leadership team
• Collaborate with key stakeholders across the business to develop new propositions and enhance existing ones
• Lead a new website implementation project
• Drive new product launches
• Shape the company brand narrative and ensure consistent messaging, with a focus on sustainability, innovation, and customer care
• Digital & Campaign Management
• Website & SEO: Maintain and update website, lead SEO & AdWords strategies, and analyse performance metrics
• Social media & email marketing: Build and manage targeted campaigns end-to-end and analyse performance
• Content creation: Plan and produce high-quality written content across platforms
• Regularly test and optimise campaigns to reduce CPC and CPL, and improve ROI

Sales & Marketing Alignment

• Ensure strong alignment between sales and marketing to maximise lead generation and conversion
• Develop lead generation strategies that support the sales pipeline
• Implement processes for lead tracking, nurturing, and conversion through CRM
• Conduct market, customer, and competitor research to identify trends and opportunities

Systems & Reporting

• CRM management and optimisation across both sales and marketing functions
• Develop dashboards and reporting frameworks to track performance across all commercial activities
• Manage external agencies and third-party suppliers effectively and within budget

Requirements

• Proven experience in a senior sales and/or marketing leadership role
• Strong track record of managing and developing high-performing sales teams
• Experience in both strategic planning and hands-on execution across sales and marketing
• Strong understanding of digital marketing channels (SEO, PPC, social, email)
• Proven success in B2B product sales and marketing environments
• Commercially driven with strong analytical and data interpretation skills
• Excellent leadership, communication, and stakeholder management skills
• Experience with CRM systems (HubSpot or similar) and sales/marketing tools
• Highly organised with strong project management capability
• Able to work effectively independently and as part of a leadership team
• Experience in packaging or related industries is desirable but not essential
• Strong IT proficiency, including Microsoft Office and commercial systems

Benefits

• Salary of between £60,000 and £65,000 DOE (OTE £80,000)
• 25 days holiday + bank holidays
• Employee assistance programme
• Full time, permanent
• Monday to Friday, 8.30am to 5pm (please note that this is an onsite position)