Sales Application Specialist

Sales Application Specialist

Our manufacturing clients based close to Portsmouth have an exciting opportunity for a Sales Application Specialist to join their growing team.

The Sales Application Specialist is responsible for proactively managing customer follow-ups relating to product samples, free-of-charge product requests, quotations, price support requests, and exhibition leads.

This role plays a critical part in converting interest into revenue by ensuring timely follow-up, maintaining strong customer communication, and driving opportunities through the sales pipeline.

Main Duties and Responsibilities:

• Sample Follow-Up
  • Track and monitor all product samples built and sent to customers.
  • Follow up with customers to obtain feedback on sample performance, suitability, and next steps.
  • Identify opportunities to convert approved samples into production orders.
  • Maintain accurate records of sample status and customer responses for FOC samples in strategic markets.

• Quotation & Price Support Follow-Up
  • Follow up on price support requests and special pricing quotations.
  • Work closely with the sales and technical teams to address objections and accelerate order closure.
  • Update CRM with quotation status and forecast updates.

• CRM & Reporting
  • Maintain accurate CRM records for all customer interactions.
  • Provide weekly updates on sample conversions, and quotation status in conjunction with the Business Development team.
  • Track conversion rates from sample → quotation → order.

• Key Performance Indicators (KPIs)
  • Sample-to-order conversion rate
  • Quotation-to-order conversion rate
  • CRM data accuracy

Required skills & experience:

• Previous experience in internal sales, sales support, business development, or customer service preferred.
• Strong telephone communication skills and confidence in proactive outbound calling.
• Experience following up quotations or sales leads.
• Highly organised with strong attention to detail.
• CRM system experience preferred.
• Ability to build rapport and maintain professional customer relationships.

Working hours

8:00–16:30 Monday to Thursday, and 8:00–15:30 on Fridays

Benefits

• 25 days holiday plus bank/public hols
• Additional 3 days off over the festive period
• Employee Assistance Programme
• Company pension scheme
• Life Cover 3x salary
• Company bonus scheme
• Cycle to Work Scheme