Sales Consultant in Sutton, Greater London

Our client is a well-established, family-owned independent jeweller with a heritage spanning almost 80 years.

The business offers an extensive range of new and vintage jewellery and watches, alongside bespoke commissions. Its services also include jewellery and watch repairs and restoration, together with valuations for insurance, probate and sale.

The business is a busy and vibrant independent retailer, built on strong customer relationships and a reputation for personal service, expertise and quality.

Key Responsibilities

Sales Performance and Customer Service

Follow the Company's established sales process to maximise every sales opportunity and deliver an exceptional customer experience.

Work towards and achieve individual sales targets and key performance indicators (KPIs), contributing to the overall performance and profitability of the business.

Identify customer needs and confidently recommend suitable products and complementary services, including wedding bands, jewellery care products, insurance, warranties, repairs and bespoke commissions.

Build and maintain strong customer relationships, encouraging repeat business and developing long-term customer loyalty.

Maintain accurate customer records to support ongoing communication and future sales opportunities.

Demonstrate a proactive and professional approach to every customer interaction, ensuring customers feel valued and well informed.

Product Knowledge

Develop and maintain a strong understanding of diamonds, gemstones, precious metals, watches and jewellery brands.

Keep up to date with new collections, promotions, product developments and wider industry trends.

Confidently communicate product features, craftsmanship, quality and value, helping customers make informed purchasing decisions.

Take an active interest in developing specialist knowledge across the jewellery trade, including gemmology, jewellery design and valuation.

Store Presentation and Visual Merchandising

Ensure all jewellery, watches and displays are clean, attractive, well-stocked and presented in accordance with Company standards.

Assist with window and cabinet displays, visual merchandising and seasonal changes to maximise the appeal of the store.

Maintain excellent housekeeping standards throughout the premises, ensuring the shop always provides a welcoming and professional environment.

Take pride in the presentation of both the store and the products on display.

Stock and Store Operations

Assist with stock replenishment, stock checks and the maintenance of accurate stock records.

Handle all jewellery and watches with care, following Company procedures for the safe movement, handling and storage of stock.

Complete sales documentation accurately, including customer orders, special orders and repair paperwork.

Assist with daily opening and closing procedures and the general running of the store.

Support colleagues in maintaining efficient and organised working practices.

Security and Compliance

Follow all Company security procedures without exception, helping to protect customers, colleagues and Company assets.

Ensure high-value jewellery and watches are handled, displayed and stored strictly in accordance with Company procedures.

Maintain complete confidentiality regarding customer and Company information.

Comply with all Company policies, health and safety requirements and relevant legal obligations.

Teamwork

Work collaboratively with colleagues to achieve individual and collective store objectives.

Share product knowledge, experience and best practice with other team members.

Contribute positively to a supportive, professional and customer-focused working environment.

Assist with the induction and training of new team members where appropriate.

Support colleagues across all areas of the business as required.

General Administration and Shop Support

Answer incoming telephone calls and manage resulting enquiries professionally, involving colleagues where appropriate.

Complete all aspects of the role efficiently and within agreed timescales, making effective use of the Company's software and systems.

Work proactively, planning ahead and ensuring relevant deadlines are met.

Be flexible regarding working arrangements and, with prior notice, undertake additional or alternative hours where required.

Maintain a smart and professional appearance appropriate to a customer-facing position.

The responsibilities outlined above are not exhaustive and may be amended or developed from time to time at the Company's discretion, with appropriate notice.