Sales Development Representative

£35,000 Basic (OTE £50,000+)
Fully Remote | UK Based

We're partnering with a fast-growing, founder-led SaaS technology business that is transforming how organisations manage and support their frontline workforce.

This is the founder's third business, having previously built and successfully exited two HR technology companies before launching this latest venture. The company is now entering an exciting growth phase, backed by significant investment into its sales, marketing and technology infrastructure.

Their platform helps organisations improve workforce visibility, attendance, onboarding, safety and operational efficiency. Combining software, AI and smart workplace technology, the business provides organisations with real-time insights into what is happening across their workforce, helping them make better decisions, improve compliance and keep employees safe.

Customers typically include organisations across facilities management, healthcare, logistics, retail, hospitality and manufacturing, selling to HR, Operations and business leaders.

This is not your typical SDR role.

The business has invested heavily in AI, automation and modern go-to-market technology to create a smarter and more efficient outbound sales engine. Rather than spending hours manually building lists and researching targets, you'll have access to intelligent workflows, automated prospecting processes and AI-powered insights designed to help you focus on what you do best: creating opportunities and opening doors.

You'll be responsible for generating qualified sales opportunities for the Account Executive team, whilst helping to build and optimise a modern outbound function that combines technology, data and human engagement.

This role would suit an SDR who genuinely enjoys outbound sales and prospecting, and wants to become an expert in modern pipeline generation rather than simply viewing SDR as a short-term stepping stone.

• Generate qualified sales opportunities for the commercial team
• Build relationships with HR, Operations and business decision-makers
• Execute targeted outbound campaigns across phone, email and LinkedIn
• Leverage AI-powered prospecting tools and automated workflows
• Follow up on daily intent signals, prospect recommendations and target accounts generated by the system
• Identify buying signals such as growth plans, hiring activity and organisational change
• Build and manage prospect lists using modern sales engagement tools
• Maintain accurate CRM and prospect data
• Work closely with leadership to continually improve outbound performance and conversion rates
• Contribute to the development of a scalable, highly efficient outbound engine

Most SDR roles still rely heavily on manual prospecting and volume-based outreach.

This company has taken a different approach.

They have invested significantly in:

• AI-powered prospecting
• Sales automation
• Data enrichment
• Signal-based targeting
• Agentic workflows and intelligent lead identification

This means you'll receive daily insights, recommended prospects and trigger events that help prioritise the right conversations at the right time.

The goal isn't simply to work harder.

It's to work smarter.

• Previous experience as an SDR, BDR, Sales Development Executive or Lead Generation Executive
• Proven track record of booking qualified meetings and generating pipeline
• Strong outbound prospecting and cold-calling skills
• Confident engaging senior decision-makers
• Comfortable using sales technology and modern prospecting tools
• Highly organised and data-driven
• Self-motivated and able to thrive in a remote environment
• Curious about AI, automation and the future of go-to-market strategy

Experience with tools such as Apollo, Clay, sales engagement platforms, intent data providers or outbound automation tools would be advantageous, although training can be provided for the right candidate.

This role is ideal for someone who:

• Loves prospecting and opening doors
• Enjoys outbound sales more than account management
• Wants to become exceptional at pipeline generation
• Is excited by AI and modern GTM technology
• Values flexibility and remote working
• Wants to join a growing founder-led SaaS business where they can have genuine impact

• £35,000 basic salary
• Uncapped commission structure
• £50,000+ OTE
• Fully remote working
• Modern AI and sales technology stack
• Direct access to senior leadership
• Join a high-growth SaaS business at an exciting stage of its journey
• Opportunity to help shape and influence the future outbound strategy of the business

If you're an SDR who loves creating opportunities and wants to leverage the latest AI and GTM technology to outperform traditional outbound sales, we'd love to hear from you.