Sales Executive
Talent Guardian
Travel: Approximately 50%
Benefits: Company car, profit-sharing opportunities and free on-site parking
We are seeking a commercially focused Sales Executive to join a growing business based in Hartford.
The successful candidate will be responsible for generating new business opportunities, developing strong B2B relationships and delivering a high standard of service throughout the customer journey. This varied role involves proactive business development, client meetings, commercial negotiations and collaboration with internal teams.
The position would suit a confident and motivated sales professional with experience in the food and drink sector who enjoys building relationships and winning new business.
Key Responsibilities
- Identify and develop new business opportunities through proactive outreach, networking and strategic prospecting.
- Build and maintain strong relationships with new and existing B2B customers.
- Understand customers' requirements and present appropriate, commercially viable solutions.
- Manage the sales process from initial contact through to negotiation and close.
- Negotiate pricing, contracts and commercial terms.
- Arrange and attend client meetings, presentations and industry events.
- Maintain an accurate and up-to-date pipeline using the company's CRM system.
- Work closely with internal departments to ensure the smooth onboarding and delivery of new accounts.
- Respond promptly to customer enquiries and resolve any issues effectively.
- Monitor market activity, customer trends and competitor developments.
- Provide regular updates on sales activity, opportunities and performance.
- Contribute to agreed revenue, new-business and profitability targets.
- Represent the business professionally during all customer interactions.
- Previous B2B sales experience, including at least one year within the food and drink industry.
- A proven track record of generating leads, winning new business and developing commercial relationships.
- Strong prospecting, negotiation and closing skills.
- Confident and persuasive written and verbal communication skills.
- A customer-focused approach with the ability to build long-term partnerships.
- Commercial awareness and the confidence to discuss pricing and contract terms.
- Strong organisational and time-management skills.
- Comfortable working independently and managing a varied sales pipeline.
- Proficiency with CRM systems, Microsoft Office and digital communication tools.
- A proactive, resilient and results-driven approach.
- Minimum of one year's food and drink sales experience.
- Full UK driving licence.
- Willingness to travel for approximately 50% of the role.
- Hybrid working based in Hartfield.
- Company car.
- Profit-sharing opportunities.
- Free on-site parking.
- Supportive and collaborative working environment.
- Clear opportunities for career development and progression.
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