Sales Executive

TDA Group

Position Overview



The New Business Sales Executive will drive growth across our telecoms portfolio, with a focus on connectivity, VoIP, and Microsoft Teams telephony. Operating within the London and Inner M25 region, this role converts high-quality, pre-qualified leads into new contracted revenue. The position requires a commercially disciplined salesperson who can articulate technical solutions with clarity, build trust quickly, and close opportunities at pace.

This is a strategic acquisition role within a high-performance sales function. All leads are provided.



Key Responsibilities





Business Development & Lead Conversion



· Manage and convert a continuous flow of qualified inbound and outbound leads.

· Conduct structured discovery to understand customer requirements across connectivity, hosted voice, and unified communications.

· Deliver professional, consultative sales engagements that progress opportunities efficiently through the pipeline.

· Maintain exceptional conversion rates and uphold service excellence throughout the sales cycle.




Solution Positioning & Proposal Development



· Present connectivity solutions (FTTP, leased lines), VoIP platforms, SIP, and Teams calling in a clear, commercially compelling manner.

· Build accurate proposals aligned to customer needs, technical specifications, and commercial objectives.

· Work closely with provisioning, engineering, and support teams to ensure seamless handover and delivery.





Stakeholder Engagement & Negotiation



· Engage confidently with SME and mid-market decision-makers, including IT managers, operations leads, and business owners.

· Negotiate pricing, contract terms, and service packages to maximise margin while maintaining competitive positioning.

· Act as a trusted advisor, ensuring customers understand deployment timelines, service levels, and long-term value.




Governance, Reporting & Compliance



· Maintain accurate CRM records, forecasts, and activity reporting.

· Meet and exceed KPIs across revenue, ARPU, conversion rate, and productivity.

· Ensure all sales activity adheres to internal governance standards and telecoms regulatory requirements.





Candidate Profile






Experience & Competencies



· Demonstrable success in B2B telecoms or IT sales, ideally within connectivity or hosted voice.

· Strong understanding of FTTP, leased lines, VoIP, SIP, and Teams telephony.

· Proven ability to convert leads at pace and manage structured pipelines.

· Excellent communication, presentation, and negotiation skills.

· Commercially astute, with the ability to articulate technical solutions in business-focused language.

· Highly organised, disciplined, and comfortable working within a KPI-driven environment.





Desirable Attributes



· Experience selling Microsoft Teams calling or UCaaS solutions.

· Familiarity with CRM platforms such as Salesforce, HubSpot, or Zoho.

· Understanding of provisioning workflows and telecoms service delivery.

Package & Benefits

· Competitive base salary £50,000

· Uncapped commission structure with OTE £100,000

· Company laptop and mobile.

· Pension scheme.

· 20–25 days annual leave plus bank holidays.

· Clear progression pathways.



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