Sales Manager - B2B Technology & Communications in Hertfordshire

Excellent opportunity for a Sales Manager to join a growing technology and engineering business, leading a high-performing sales team while remaining actively involved in customer engagement and business development. This role will suit a commercially driven sales leader with a strong new-business mindset and experience selling technical products, equipment or solutions into industrial, engineering, infrastructure or technology-focused markets.

Key responsibilities for the Sales Manager role based in Hertfordshire/hybrid:

• Lead, coach and develop a sales team to achieve revenue and growth objectives.
• Manage sales activity, pipeline generation, forecasting and overall team performance.
• Remain hands-on with customers, supporting key accounts and driving new business opportunities.
• Develop and execute sales strategies to increase market share and revenue growth.
• Build and maintain strong relationships with customers, distributors, resellers and channel partners.
• Identify and pursue new market opportunities across industrial, engineering and technology sectors.
• Manage team performance through KPIs, coaching and structured development plans.
• Work cross-functionally with internal stakeholders to maximise customer satisfaction and commercial success.
• Ensure accurate forecasting, reporting and sales planning activities are maintained.

Key skills required for the Sales Manager role based in Hertfordshire/hybrid:

• Recent hands-on B2B sales experience.
• Recent desk-based and telephone selling experience.
• Proven experience personally managing and developing a sales team.
• Strong track record of managing sales activity as well as delivering sales results.
• Demonstrable experience coaching sales professionals and addressing underperformance.
• A willingness to remain hands-on and personally engage in sales activity.
• Strong new-business development and hunter mentality.
• Experience selling technical products, engineered equipment or technology solutions.
• Experience working with distributors, resellers or channel partner networks would be advantageous.
• Background selling into industrial, infrastructure, utilities, manufacturing, transportation, marine, safety, security or technology markets would be beneficial.
• Excellent communication, negotiation and relationship-building skills.

This is an opportunity to join an established and growing business where you will have significant influence over commercial performance, sales strategy and team development while driving continued business growth.

APPLY NOW! To apply for this Hertfordshire based/hybrid Sales Manager role, please send your CV to (url removed), or for more information contact Mike Belmar on (phone number removed)