Sales Manager

Sales Manager

Location : Peterborough

Salary : £28000 - £35000

Role Overview: The Sales Manager is responsible for the growth and retention. This role owns the customer success lifecycle from onboarding through renewal, driving net  growth through proactive relationship management, structured renewal conversations and systematic upsell capture.

Key Result Areas

Drive net programme growth through proactive renewal conversations, upsell capture and churn reduction.

Deliver structured customer success across the full lifecycle, not just event days.

Demonstrate commercial drive by identifying upsell opportunities and working across departments to maximise programme value.

Develop professional relationships with clients that result in stable, long-term retention and referrals.

Partner with trainers and internal experts to ensure content remains current, valuable and aligned with client expectations.

Conduct structured 90-day pre-expiry renewal conversations to capture renewals systematically.

Deliver mid-programme check-ins to identify issues before they become cancellations or refund requests.

Identify clients ready for the next tier and facilitate structured upsell capture in coordination with Sales.

Monitor programme quality and work with trainers to address any drift in content or delivery standards.

Maintain accurate records of client interactions, renewal status and programme health in Salesforce.

Produce KPIs with supporting analysis and report on programme performance, highlighting areas for ongoing growth and improvement.

Liaise with internal departments including Sales & Account Management to ensure alignment on client status and opportunities.

Manage client communications across email and WhatsApp, ensuring timely responses and consistent service standards.

Attend weekly capacity and VIP meetings to flag renewal-critical or high-risk attendees to the wider team.

Proactively troubleshoot and resolve issues affecting client satisfaction before they escalate.

Develop professional relationships in all aspects of the position that result in stable, consistent and courteous communication with clients and colleagues.

We are looking for: 

Experience in customer success, account management or client relationship management.

Proven ability to retain and grow client relationships over time.

Ability to problem solve and work independently in a fast-paced environment with competing priorities.

Excellent organisational, planning and time management skills.

Proven ability to take direction and work collaboratively with teams and colleagues.

Ability to influence and coordinate the efforts of other team members in support of achieving programme goals.

Demonstrated ability to identify commercial opportunities within existing client relationships.

High level of IT competence is preferred.

This role operates primarily during business hours. Occasional attendance at key programme events may be required.