Senior Direct Marketing Executive - Cash and Alternative Gifts at Concern, Vauxhall
Concern · Direct employer
Remote-friendly
Location: London or Belfast (hybrid, minimum one day per week in the office)
Working pattern: Full time, 35 hours per week, 12-month fixed term contract
About Concern
Concern is a non-profit humanitarian organisation, founded in 1968, working to reduce suffering and end extreme poverty in the world's poorest countries. We deliver life-saving and life-changing work, from emergency response to health, nutrition, livelihoods and education programmes, and we go to the hardest-to-reach places so that no one is left behind.
We have more than 3,500 staff from 50 countries. Our vision is a world where no one lives in poverty, fear or oppression, and where everyone is treated with dignity and respect. Our mission is to permanently transform the lives of people living in extreme poverty by tackling its root causes and building resilience.
The role
You'll lead the development and delivery of Concern Worldwide UK's strategy to keep and grow income from individual cash supporters and Alternative Gifts buyers, through a programme of fundraising appeals and supporter communications. You'll report to the Supporter Development & Legacies Manager and manage two Direct Marketing Executives.
The role is mainly remote. You'll be in the office at least one day a week, attend all in-office staff days, and go to face-to-face meetings with external stakeholders.
What you'll be doing
- Delivering strategic projects within KPI targets that feed into the Public Fundraising and Engagement annual operational plan
- Analysing campaign results, spotting trends and making recommendations on marketing direction
- Line managing two Direct Marketing Executives, including training, coaching, delegation, performance monitoring and appraisals
- Managing campaigns from start to finish: agency briefs, materials, data selections, copy, approvals, proofing, Donor Care briefings, analysis, reporting, costs and invoices
- Growing the lifetime value of one-off cash donors through direct mail, email and online marketing
- Working with the Supporter Development Manager to manage and improve the Alternative Gifts range, fulfilment and product strategy, alongside the Acquisition and Innovation teams
- Monitoring budgets and helping to set future income and expenditure targets
- Working with the Analysis, Campaign Planning and Insight team to review campaigns and use insight to increase income
- Developing donor selection and prompting strategies so supporters receive the next best action
- Coordinating campaigns by theme, creative or audience to increase impact
- Working with the Major Donors team to build a mid-value programme and move high-value cash supporters into the Major Donor programme
- Leading the warm emergency strategy within the Emergency Fundraising Strategy, which can raise an extra £500k to £1m a year
- Keeping up to date with direct marketing legislation, best practice and regulatory requirements
- Travelling overseas and in-country when needed, and taking part in sector consortia
Essential:
- Experience of carrying out complex procedures
- Strong analytical and numerical skills, including managing financial and budget reports
- Experience of supporter development fundraising, including cash appeals, newsletters and email marketing
- Experience of using a fundraising database to analyse direct marketing campaigns and giving trends
- Experience of working with external suppliers to deliver direct marketing campaigns
- Strong planning and project management skills
- The ability to work on your own initiative
- Excellent communication, interpersonal and negotiation skills
- Excellent writing skills, including writing and commenting on fundraising copy
- Strong organisation skills and experience of managing a varied workload
- Excellent attention to detail
- A good understanding of donor care and customer service
- Line management experience
- Experience of managing a trading or value exchange product
- Experience of working with overseas teams
- New product and proposition development, ideally in fundraising
- Experience of marketing across different regions
- Knowledge of data protection legislation relating to direct marketing
This is a 12-month fixed term contract. New starters join at the bottom of the pay band.
The successful candidate will need to complete a criminal records self-declaration form and a Basic DBS or AccessNI check. Having a criminal record will not necessarily stop you working with Concern. This depends on the role and the circumstances of any offence.
Concern has a Code of Conduct supported by three policies: the Programme Participant Protection Policy, the Child Safeguarding Policy and the Anti-Trafficking in Persons Policy. Everyone offered a role will be asked to sign these as part of their contract, and roles may be subject to vetting checks. Concern handles all applicant personal data in line with data protection legislation.
You may have experience of the following: Senior Individual Giving Executive, Senior Supporter Development Executive, Individual Giving Manager, Direct Marketing Manager, Senior Fundraising Executive, Cash Appeals Manager, Supporter Care and Development Officer, Regular and Cash Giving Manager, Direct Response Fundraising Manager, Supporter Journey Manager
REF- 231 178
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