Senior Equipment Sales Manager – Food & Beverage (Benelux Markets)

FRENCH SELECTION (FS)

Senior Equipment Sales Manager – Food & Beverage (Benelux Markets)
Location: UK-based, fully remote
Working pattern: Full-time, home-based
Salary: £90,000–£100,000 per annum + commission + benefits
Travel: Approximately 40% domestic and international
Reference: 756CS1

To apply using our preferred format, please visit the French Selection website, go to the vacancies page, search job reference: 756CS1.

The company

An international organisation specialising in equipment solutions and related services for the food and beverage manufacturing, processing and packaging sectors, serving customers across international markets.

Main duties

To drive equipment sales, business development and profitability within the food and beverage sector, managing the full sales cycle and developing long-term customer relationships across UK and international markets, with a particular focus on developing business opportunities in the Netherlands and Belgium.

The role

• Develop and implement sales strategies to increase revenue, market share and profitability.
• Manage the full sales cycle, from identifying opportunities and preparing proposals to negotiating terms and closing deals.
• Take ownership of commercial performance and develop growth strategies for the assigned markets.
• Identify and negotiate commercial opportunities involving food and beverage processing, manufacturing and packaging equipment.
• Build and maintain relationships with manufacturers, equipment buyers, dealers and industry partners to generate new business.
• Develop sales opportunities across processing, mixing, filling, bottling, canning, packaging and material handling equipment.
• Identify and develop new business opportunities in the Netherlands and Belgium, leveraging existing industry contacts and regional market knowledge.
• Establish and strengthen relationships with customers, distributors, manufacturers and commercial partners across the Benelux region.
• Evaluate equipment specifications, condition and market value to support commercial negotiations.
• Develop existing accounts, generate repeat business and identify opportunities for additional equipment and service sales.
• Build relationships with plant managers, operations directors, engineering teams, procurement professionals and senior decision-makers.
• Collaborate with internal account management and operational teams to maximise opportunities and coordinate transactions.
• Develop international sales channels and relationships with overseas customers and commercial partners.
• Negotiate pricing and commercial agreements to achieve profitable outcomes.
• Monitor market trends, customer demand and competitor activity to identify new business opportunities.
• Travel domestically and internationally for customer meetings, site visits and industry events.

The candidate

• Senior experience in equipment sales, technical sales or business development, ideally within food and beverage manufacturing, processing or packaging.
• Strong knowledge of food and beverage processing and packaging equipment.
• Proven track record in B2B sales, new business development, commercial negotiations and revenue growth.
• Proven direct business development or sales experience in the Netherlands and/or Belgium, ideally with an established network of relevant business contacts in the region.
• Alternatively, Dutch language skills combined with strong international B2B sales experience and the ability to develop commercial relationships in the Benelux market.
• Established network of manufacturers, equipment buyers, dealers or relevant industry contacts.
• Experience working with industrial equipment manufacturers, OEMs, specialist suppliers or distributors.
• Strong commercial acumen, including the ability to assess equipment value and negotiate profitable transactions.
• Ability to interpret technical specifications, equipment documentation and engineering drawings.
• Experience managing sales targets, revenue and commercial performance.
• International sales experience, particularly across European markets, would be advantageous.
• Excellent negotiation, communication and relationship-building skills.
• Self-motivated, commercially driven and comfortable working independently in a home-based role.
• Willingness to travel approximately 40% domestically and internationally.

The salary

£90,000–£100,000 per annum + commission + benefits, depending on experience.

French Selection, leading UK-based consultancy specialising in the recruitment of bilingual and multilingual professionals for international business (industries and services). We are the leading recruitment consultancy for German, French, Italian and Spanish speaking positions. Also recruiting for positions with other languages such as Dutch, Polish, Portuguese, Scandinavian languages, Mandarin, Japanese and Arabic.