Senior Equipment Sales Manager – Food & Beverage

FRENCH SELECTION (FS)

Senior Equipment Sales Manager – Food & Beverage
Location: UK-based, fully remote
Working pattern: Full-time, home-based
Salary: £90,000–£100,000 per annum + commission + benefits
Travel: Approximately 40% domestic and international
Reference: 756CS

To apply using our preferred format, please visit French Selection website, go to the vacancies page, search job reference: 756CS

The Company:

An international organisation specialising in equipment solutions and related services for the food and beverage manufacturing, processing and packaging sectors, serving customers across international markets.

Main Duties:

To drive equipment sales, business development and profitability within the food and beverage sector, managing the full sales cycle and developing long-term customer relationships across UK and international markets.

The Role:

- Develop and implement sales strategies to increase revenue, market share and profitability.

- Manage the full sales cycle, from identifying opportunities and preparing proposals to negotiating terms and closing deals.

- Take ownership of commercial performance and develop growth strategies for the assigned market.

- Identify and negotiate commercial opportunities involving food and beverage processing, manufacturing and packaging equipment.

- Build relationships with manufacturers, equipment buyers, dealers and industry partners to generate new business.

- Develop sales opportunities across processing, mixing, filling, bottling, canning, packaging and material handling equipment.

- Evaluate equipment specifications, condition and market value to support commercial negotiations.

- Develop existing accounts, generate repeat business and identify opportunities for additional equipment and service sales.

- Build relationships with plant managers, operations directors, engineering teams, procurement professionals and senior decision-makers.

- Collaborate with internal account management and operational teams to maximise opportunities and coordinate transactions.

- Develop international sales channels and relationships with overseas customers and commercial partners.

- Negotiate pricing and commercial agreements to achieve profitable outcomes.

- Monitor market trends, customer demand and competitor activity to identify new business opportunities.

- Travel domestically and internationally for customer meetings, site visits and industry events.

The Candidate:

- Senior experience in equipment sales, technical sales or business development, ideally within food and beverage manufacturing, processing or packaging.

- Strong knowledge of food and beverage processing and packaging equipment.

- Proven track record in B2B sales, new business development, commercial negotiations and revenue growth.

- Established network of manufacturers, equipment buyers, dealers or relevant industry contacts.

- Experience working with industrial equipment manufacturers, OEMs, specialist suppliers or distributors.

- Strong commercial acumen, including the ability to assess equipment value and negotiate profitable transactions.

- Ability to interpret technical specifications, equipment documentation and engineering drawings.

- Experience managing sales targets, revenue and commercial performance.

- International sales experience would be advantageous.

- Excellent negotiation, communication and relationship-building skills.

- Self-motivated, commercially driven and comfortable working independently in a home-based role.

- Willingness to travel approximately 40% domestically and internationally.

The Salary:

Between £90,000–£100,000 per annum plus commission plus benefits, depending on experience.

French Selection, leading UK-based consultancy specialising in the recruitment of bilingual and multilingual professionals for international business (industries and services). We recruit for German, French,Italian, Spanish, Dutch and other multilingual positions across a wide range of sectors.