Senior Sales Representative - Timber

Role: Senior Sales Representative

Location: East Yorkshire 

Overview An established timber importer and machining business is seeking a Senior Sales Representative to drive revenue growth across merchant, manufacturing and construction customers. This is a senior, externally focused role suited to a high‑calibre field sales professional who is commercially sharp, credible with customers and confident operating within the timber/building materials sector.

The business supplies high‑quality, precision‑machined timber with reliable stock levels, consistent lead times and both standard and bespoke profiling capabilities.

Role Purpose You will take ownership of a defined portfolio of key accounts, open new doors, and position the company’s premium timber and machining services to solve customer problems and add value. Close collaboration with internal sales, production and logistics teams is essential to ensure customer expectations align with capacity, stock and delivery schedules.

Key Responsibilities

• Develop and execute territory and account plans to achieve and exceed sales and margin targets.

• Manage and grow a portfolio of merchant, manufacturer and construction accounts as the primary commercial contact.

• Identify, target and secure new business through structured prospecting, networking and market mapping.

• Present and promote the full range of machined timber products and bespoke machining services, clearly articulating technical capabilities and commercial benefits.

• Work closely with internal teams to align customer expectations with stock, machining capacity, lead times and delivery options.

• Prepare accurate quotations and commercial proposals; lead negotiations on pricing, terms and volumes to close profitable deals.

• Maintain accurate CRM records, tracking activity, pipeline and forecasts.

• Provide market intelligence on pricing, demand trends and competitor activity to support wider commercial decision‑making.

• Support and mentor internal/junior sales colleagues where appropriate, sharing product knowledge and contributing to continuous improvement of sales processes.

Skills & Experience Required

• Proven track record in B2B field sales within timber, building materials or closely related construction supply sectors.

• Strong external sales profile — credible with customers, confident on the road and experienced in face‑to‑face account development.

• Solid commercial acumen with the ability to balance volume, margin and service while negotiating structured agreements.

• Good understanding of machined timber products, or the ability to quickly build technical product knowledge (profiles, grades, machining options).

• Experience selling into merchants, manufacturers and/or contractors; existing relationships in these channels are advantageous.

• Consultative selling style with the ability to understand customer operations and translate machining capabilities into tailored solutions.

• Highly organised, disciplined with territory planning, pipeline management and CRM usage.

• Strong communication and relationship‑building skills, with a collaborative approach to working with internal teams.