SEO / GEO Strategist - AI Search & Organic Growth | Award-Winning Agen in London

SEO Strategy | Generative Engine Optimisation | AI Search | Organic Growth | Agency Life

Search is changing. AI is rewriting the rules. And the brands that get ahead now will be the ones everyone else is chasing tomorrow.

If you’re an SEO specialist who loves the science behind search, the creativity of a brilliant strategy and the satisfaction of seeing organic visibility turn into real commercial results, this could be your next move.

Welcome to Distinctly.

We’re an ambitious, growing search marketing agency helping brands stand out in competitive markets through intelligent SEO, digital PR and content-led strategies.

And the industry has noticed.

Our work won Best Use of Search – Retail / Ecommerce (SEO) at the UK Search Awards 2025 and Standout PR Campaign of the Year at the UK Digital Excellence Awards 2026, and we’re shortlisted again at the UK Search Awards 2026.

Now we’re looking for a commercially minded SEO / GEO Strategist who can combine technical know-how, creative thinking and data-driven decision-making to help our clients succeed in both traditional and AI-powered search.

And there’s plenty of room to grow. Every SEO Manager in our team has been promoted from within. We believe in recognising talent, investing in potential and giving ambitious people the opportunity to build careers they’re proud of.

The Role at a Glance

SEO / GEO Strategist
Old Street, London | Hybrid (Minimum 2 office days per week)
£35,000–£40,000 DOE
Full Time | Permanent + Flexible working

Your Background / Skills: SEO Strategy, Generative Engine Optimisation (GEO), AI Search, Organic Growth, Technical SEO, On-Page SEO, Content Strategy, Digital PR, Website Audits, Competitor Analysis, Search Analytics, Client Account Management.

Your Role in the Story

You’ll take ownership of a portfolio of up to five organic search clients, developing strategies that go beyond rankings and traffic to deliver genuine business impact.

From technical SEO and content optimisation to AI search visibility and emerging GEO techniques, you’ll be trusted to explore new opportunities, challenge conventional thinking and help clients stay ahead of the curve.

You’ll work closely with our content and digital PR specialists, combining different disciplines to create joined-up organic strategies that deliver visibility, leads and revenue.

It’s a brilliant opportunity for someone who already has solid agency experience and is ready for greater strategic responsibility, stronger client relationships and the freedom to make an impact.

Where You’ll Make an Impact

• Own the organic search strategy and commercial performance of up to five client accounts.
• Develop and deliver SEO and GEO campaigns aligned with client objectives and measurable business outcomes.
• Analyse websites to identify technical, content and performance opportunities.
• Conduct competitor and market research to inform strategic recommendations.
• Lead on-page optimisation and collaborate with content specialists to improve organic performance.
• Explore, test and implement tactics to improve brand visibility in AI-powered search.
• Monitor and report on organic visibility, leads, revenue and emerging AI search metrics.
• Carry out technical SEO analysis and support specialist projects, including website migrations.
• Bring together SEO, GEO, digital PR, content and organic social into effective, integrated strategies.
• Build trusted client relationships, communicating insights, recommendations and commercial results clearly.

About You

You’re someone who genuinely understands how organic search drives business growth.

You enjoy getting into the data, uncovering opportunities and turning your findings into strategies that make a measurable difference.

You’re equally comfortable discussing technical SEO with colleagues as you are explaining commercial performance to a client.

And you’re excited by how AI is transforming search, with the curiosity and initiative to experiment, learn and help shape what comes next.

You’ll bring:

• At least 2 years’ SEO experience within an agency environment.
• A proven track record of improving organic visibility, leads and revenue in competitive industries.
• Strong technical, on-page and strategic SEO knowledge.
• Experience across different SEO disciplines, such as ecommerce, international or local search.
• Excellent analytical skills and confidence using SEO and performance reporting tools.
• A strong understanding of how SEO, GEO, digital PR, content and organic social work together.
• Experience developing and delivering client-focused organic search strategies.
• Strong client relationship management and commercial awareness.
• Excellent written and verbal communication skills.
• The ability to manage competing priorities and take ownership of multiple client accounts.
• A genuine interest in AI search, emerging GEO techniques and the future of organic discovery.

Why Join Distinctly?

Because we believe great people do their best work when they’re supported, trusted and given room to grow.

We’re proud of our track record of developing talent from within, with training and development tailored to individual strengths, interests and ambitions.

You’ll join a friendly, collaborative and sociable agency where your ideas are welcomed, your contribution matters, your work can win industry awards and there’s genuine scope to progress.

What We Offer

• £35,000–£40,000 salary, depending on experience.
• 25 days’ holiday plus bank holidays.
• Private health insurance.
• Dedicated training and development budget.
• Tailored professional and personal development opportunities.
• Clear career progression, with a strong track record of internal promotion.
• Hybrid working, with a minimum of 2 days per week in our Old Street office.
• Flexible working arrangements and a sensible approach to work-life balance.
• A friendly, fun and sociable agency culture.

Your Experience / Background / Previous Roles May Include

SEO Strategist, GEO Strategist, SEO Executive, Senior SEO Executive, SEO Account Manager, Organic Search Strategist, Technical SEO Specialist, SEO Consultant, Organic Search Manager, AI Search Strategist, Digital Marketing Strategist.

Ready to Make Your Mark on the Future of Search?

If you’re an ambitious SEO professional who loves solving problems, building client relationships and turning organic search into measurable business growth, we’d love to hear from you.

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