Social Media Executive

Creative Lead

• 28 days annual leave (including bank holidays)
• Upto £30,000 + Bonus
• Workplace pension scheme
• Gym membership
• Based in Chessington

Role Overview

This role drives creative direction across a portfolio of high-performing creators.

This is a hands-on role focused on generating and shaping content ideas that drive attention, engagement, and conversion across TikTok, Instagram, and YouTube.

Key Responsibilities

• Own the content ideas pipeline for top-tier creators, producing a consistent flow of high-performing concepts
• Develop hooks, angles, and narratives tailored to each creator’s brand, audience, and platform
• Ensure creators always have a clear and evolving content direction based on trends and performance data
• Lead, manage, and develop a small creative team (3 assistants)

• Work closely with editors to translate ideas into polished, platform-optimised content
• Collaborate with camera and production teams to improve shot composition, pacing, and visual storytelling
• Provide clear briefs and direction to ensure alignment between creative vision and execution

• Oversee the scripting pipeline, ensuring hooks and narratives remain fresh and conversion-focused
• Continuously refine scripting frameworks and test new formats to improve performance

• Research trends, cultural moments, and platform shifts across TikTok, Instagram, and YouTube
• Adapt emerging trends into scalable content frameworks for creators
• Maintain a library of high-performing formats, hooks, and structures
• Stay ahead of algorithm and platform changes, feeding insights into creative strategy

Person Specification

Skills & Experience

• Great understanding of TikTok, Instagram, and YouTube content dynamics
• Proven ability to generate high volumes of original, platform-native content ideas
• Experience leading or mentoring a small team
• Comfortable using AI tools for ideation, scripting, or research
• Strong communication skills and confidence working across creative and operational teams

Personal Attributes

• Naturally creative with strong intuition for viral content
• Proactive and self-motivated, able to take initiative without direction
• Calm and effective in fast-paced, feedback-driven environments
• Strong attention to detail with high creative standards
• Collaborative and open to feedback and iteration
• Adaptable, resilient, and comfortable with shifting priorities

Refer a friend and earn £100! If you have a friend who is also searching for a new opportunity in the local area, recommend Optima and if we place them (providing they complete their 3-month probation period), you will receive a £100 retail voucher of your choice!

Please note that if you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.

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Optima Recruitment Limited are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer.